The Secret To Innovative Brand Building
How Can Pöttyös Dominate Its Category
In this SEEDea Executive Insights podcast episode we discover what modern marketing really takes — beyond influencers and flashy campaigns. This special episode features Dániel Nyeste-Kállay (Marketing Director at FrieslandCampina) and Sarolta Gál (Chief Strategist at DDB), joined by SEED’s László Aczél, as a prelude to the upcoming Strategic Marketing for Business Leaders course.
Together, they unpack the long-term business strategies behind Pöttyös Túró Rudi, Hungary’s most iconic snack brand. From building penetration and managing light users to mastering physical and mental availability, the episode explores why consistent branding, innovation, and evidence-based marketing drive real growth.
The conversation also questions today’s marketing priorities: Has marketing lost its business edge? What role should experimentation and failure play in innovation? And how can leaders stay bold and relevant in a fast-changing landscape? Join us as we explore what it truly takes to build brands that grow — and stay ahead — in a constantly evolving market.
