The Innovation Paradox
Why Strategy Fails & What We Can Do About It
SEED Executive School welcomes Saul Betmead de Chasteigner (Associate Fellow, Oxford Saïd Business School) in this thought-provoking webinar on the disconnect between strategic ambition and real-world execution. Drawing on decades of experience in innovation strategy, Saul unpacks why many strategies fail to deliver — and what leaders can do differently.
He explores how traditional planning often overlooks experimentation, adaptability, and emotional engagement, and introduces a new approach to strategy built on insight, foresight, and continuous evolution. From the role of mindset in innovation to the concept of strategy as a living theory of value, this session equips leaders with practical tools to close the gap between thinking and doing.
