László Aczél


Leadership and Management Programs

Born in Beijing and raised in London, László is a seasoned communications professional. He started his career as an intern at Young & Rubicam advertising and quickly climbed the account ranks to become Client Services Director and in 2007 the CEO of Y&R Budapest and subsequently the Group. He also held the position of Chairman of the Association of Communications Agencies in Hungary for almost a decade. He was responsible for leading 120 people in five companies including a CRM agency, a brand intelligence firm and a service design entity.

After spending 23 years at Y&R he stepped down from this role. In 2019 founded Superfuture Consulting and started advising large, blue chip companies on brand, marketing and communication strategies. He is still active in this field and works with a crew of European creative and strategic talent. He has been faculty at SEED since 2019.

Besides his passion of branding he is a big foodie on social media @foodpolice_blog and owns a string of padel clubs in Budapest @premierpadel. Padel is a mix between squash and tennis.