FOCUS programs

Our Focus Programs provide a deep dive into specific leadership competences that interest you most. These are 2-4 day onsite and blended sessions over a period of 1-2 months.

ASPIRING WOMEN LEADERS

BUSINESS LEADERSHIP IN THE DIGITAL AGE

LEADING CHANGE

LEADING INNOVATION

STRATEGIC MARKETING FOR BUSINESS LEADERS

THE EXECUTIVE PLAYBOOK FOR PROJECT-DRIVEN TRANSFORMATION

FINANCE FOR EXECUTIVES

LEADING A SUSTAINABLE BUSINESS

OVERVIEW

2×2 days on-site in Budapest

6-7 May 2025 and 30 June – 1 July 2025 

Price: EUR 3000

PROGRAM OBJECTIVE

The lack of women leaders in our organizations continues to be a challenge even with their proven positive impact on economic returns and growth.

Women’s self-confidence and awareness of their authentic leadership style and strengths are the foundation for purposefully building their business interactions, trust, and success.

How can we build self-confidence? How can we draw on each other’s experiences to reveal our authentic leadership style and personal vision that support our leadership aspirations?

This course will enhance your self-awareness, and will provide you with the broader understanding on women’s challenges at the workplace, and tools and techniques how to address them.

For whom: Rising female talents, team leads to mid-level female leaders who aspire to higher-level leadership positions.

faculty members

Dr. Anita Csoma

Head of Innovation and Program Design,
Faculty

Fanni Makrai

Executive Coach

Guest Speakers

Andrea Pánczél

Founder and Chair of Women in Energy Association (WONY)

Founder and Managing Director of White Paper Consulting

Zdravka Demeter Bubalo

INA Grupa

Operating Director of Consumer Services and Retail

Dr. Gergő J. Budai

Vantage Towers Zrt.

Chief Executive Officer

OVERVIEW

2×2 days on-site in Budapest

10-11 April 2025 and 13-14 May 2025

Price: EUR 3000

PROGRAM OBJECTIVE

Learn from successful digital transformation leaders and discover the key trends shaping tomorrow. Embrace the transformative potential of AI and new Digital Technologies, unlock the power of your Data Capital, meanwhile staying ambitious yet realistic. 

Learn methods on how to build winning actionable strategies, drive digital business transformation, and create a culture that fosters real innovation. Gain applicable insights to stay ahead in the competitive digital landscape. 

For whom: Mid to senior leaders who want to address the challenges of the digital age, drive transformation initiatives, or strive to future-proof their organizations with enhanced digital innovation capabilities.

Faculty members

Krisztián Kurtisz

UNIQA Biztosító Zrt.

Chief Executive Officer

András Fischer

OTP Bank

Director of Innovation

OVERVIEW

2×2 days on-site in Budapest

Spring: 8-9 May 2025 and 12-13 June 2025

Fall: 9-10 October 2025 and 27-28 November 2025

Price: EUR 3000

PROGRAM OBJECTIVE

Leading through continuous change and uncertainty is probably the biggest challenge of leaders today:

  • a transformation is not even finished when the next one starts,
  • a long list of projects and change initiatives are running simultaneously,
  • people had enough of the amount of change happening,
  • the need for being ready for “anything that might happen” is stronger than ever.

For whom: If you are a middle to senior level leader and these situations are familiar to you, then this program is probably for you! We will take a deep dive into these challenges and prepare you with  SEED’s practical, “DO-HOW focused” approach.

Faculty members

Dr. László Eszes

CEO,
Academic Director

György Leitner

Head of Advanced Leadership Development,
Faculty

Previous Guest Speakers

Tibor Rékasi

Magyar Telekom

Chief Executive Officer

Csaba Poroszlai

Egis Pharmaceuticals

Chief Executive Officer

Ádám Katona

E.ON Hungary

Deputy Chief Executive Officer

Tibor Szpisják

Hewlett Packard Enterprise

Managing Director

Katalin Magyar

Trans Lex Work

Managing Director

Krisztián Makkai

EssilorLuxottica Retail (Ofotért, Grand Vision)

Managing Director CEE and Balkans

OVERVIEW

2×2 days on-site in Budapest

Spring: 13-14 May 2025 and 19-20 June 2025

Price: EUR 3000

PROGRAM OBJECTIVE

Innovation leaders in mature organizations often are challenged by

  • rigid structures, risk-averse cultures, and siloed teams that hinder collaboration and creativity;
  • inclusivity gaps resulting in lack of creativity and innovation;
  • stakeholders who are hesitant to adopt to new ideas;
  • delivering results today while innovating and planning for future growth.

For whom: If you are a middle-to-senior level innovation leader or project manager and these situations are familiar to you, then this program is for you! Through SEED’s “DO-HOW-focused” approach, we will equip you with practical tools, skills, and strategies to navigate complexity, engage diverse perspectives, and create environments where innovation can thrive.

faculty members

Dr. Anita Csoma

Head of Innovation and Program Design,
Faculty

Guest Speakers

TBA

OVERVIEW

2×2 days on-site in Budapest

29-30 May 2025 and 18-19 September 2025

Price: EUR 3000

PROGRAM OBJECTIVE

If you’re a marketing, sales, or operations leader overseeing a brand, this course delivers actionable strategies to expand market share, enhance penetration, and position your brand for sustainable growth. Forget the fluff—this is about mastering what marketing really means today.

Engage with renowned marketing leaders, strategists, and experts who will introduce you to cutting-edge theories and trends shaping the future of marketing. From understanding the revolutionary Growth Theory to honing your brand’s differentiation, to communicating these on the myriad of channels available you’ll leave with tools to energize your strategy across all channels.

Evaluate the most successful cases togther with seasoned mentors and then apply them to your own company and brand using actionable strategies, drive brand transformation, and create a culture that fosters creativity.

For whom: Mid-to-senior-level executives in sales, marketing, or operations who aim to: grow and differentiate their brand, strengthen customer connections, drive measurable, scalable impact.

FACULTY MEMBERS

Aczél László

Head of Marketing and Partnerships,
Faculty

Sarolta Gál

Executive Coach

Chief Strategist, DDB

 

OVERVIEW

2×2 days on-site in Budapest

Dates: TBA

Price: EUR 3000

PROGRAM OBJECTIVE

In an increasingly project-driven world, where over 80% of organizational strategies are executed through change initiatives, the role of executives in project oversight is more critical than ever.

Despite this, many leaders lack the knowledge and the skills to effectively govern and align projects with organizational goals, leading to inefficiencies, misaligned priorities, and missed opportunities.

This program equips senior leaders with the tools to:

  • Oversee projects without direct involvement.
  • Ensure strategic alignment and value delivery.
  • Drive innovation and adaptability across portfolios.
  • Foster high-performing, resilient teams.

For whom: if you are a middle-to-senior level leader who oversee multiple projects, act as sponsors, or manage portfolios whether or not directly engaging in day-to-day project execution, this program is for you. It is ideal for leaders aiming to elevate their strategic impact on organizational success through effective project governance and decision-making.

faculty members

Marianna Sárvári

Program Manager, Deloitte

Faculty

Róbert Huszár

Head of International Business,
Faculty

Guest Speakers

TBA

OVERVIEW

2×2 days on-site in Budapest

Dates: TBA

Price: EUR 3000

PROGRAM OBJECTIVE

Finance for Executives is a practical training program designed to empower leaders who are not financial specialists with the necessary skills to integrate a financial approach into their work: to understand the financial consequences of their business strategy and make data-driven, well-founded decisions.

This course will help participants gain fluency to interpret management reports, evaluate business scenarios, forecast financial performance and communicate confidently with finance professionals.  

By introducing the fundamentals of finance and the interaction between business strategy and finance, this program enables participants to become a more confident, multidimensional leader contributing to value creation and encouraging long-term growth of their companies.

For whom: 

  • Senior executives and managers looking to understand the financial implications of their business decisions and get a better understanding of how to contribute to value creation.
  • Marketing, HR, or technical leaders seeking to collaborate more effectively with finance teams and make evidence-based, thoroughly backed proposals.
  • Business unit managers responsible for resource allocation.
  • Leaders who are not financial specialists endeavoring to master the language of finance and understand the diverse financial challenges facing today’s decision-makers

PROGRAM DIRECTOR

Dóra Jánosi

Faculty

Faculty Members

János Szabó

Faculty

Krisztina Horváth

Faculty

OVERVIEW

2×2 days on-site in Budapest

Dates: TBA

Price: EUR 3000

PROGRAM OBJECTIVE

In today’s rapidly evolving business landscape, sustainability is no longer optional—it is a strategic imperative. As global challenges intensify, businesses must adapt to new regulatory frameworks, shifting investor expectations, and growing stakeholder demands for responsible leadership. The ability to integrate sustainability into core business strategies is now a key differentiator for long-term success.

This intensive 2×2-day executive development program is designed to equip mid to senior-level leaders with the insights, tools, and frameworks needed to drive sustainable transformation in their organizations. Led by distinguished faculty with deep leadership experience in sustainability, this program combines cutting-edge research with real-world case studies, peer learning, and practical exercises.

For whom: mid to senior leaders, who want to address the main challenge of our age and drive their business towards a sustainable future and future-proof their organizations with enhanced sustainable innovation capabilities.

faculty members

TBA

Guest Speakers

TBA

MORE THAN 2000 EXECUTIVES HAVE TAKEN PART IN THE JOURNEY!
LEARN FROM THEM!

Bálint
Hoffer

Vice President, RTR Service Delivery, Global Accounting Operations

Paramount

Karol
Jakubek

Managing Director

ROSSMANN Czech Republic

Martina
Martinić

Sales and Operations Planning Manager for EMEA

Valvoline

Gábor
Heiszmann

CIO

Gedeon Richter

Predrag
Vasic

Member of the Executive Board

OTP Srbija

András
Becsei

Deputy CEO, Retail Division

OTP Bank

SEED Business Leadership Program has been a real eye opener for me in terms of how many leadership tools I can have in my toolkit and how to use them intentionally. It was a great realization how simple things can change the game and lead the organization to an enhanced performance.

"One of the best workshops, which I have ever experienced."

Great venue with a comprehensive leadership principles overview, focusing strongly on a practical side of leadership. I really enjoyed the teamwork during the training and I can strongly recommend the program to those, who would like to move their leadership skills to upper level.

"I am absolutely thrilled with the program."

You start from aspiration and values, continue with building the story around people and, at the end, you tackle with your final goal – how to drive the business. Mentoring and coaching techniques during the program are refreshing and using these techniques after the program suit you with the most useful tool – how to learn continuously and efficiently.

One thing I loved about this course that we were able to meet people – both presenters and participants – who has a waste experience in their industries. I can mention the President of Vodafone, the CEO and founder of WizzAir. Furthermore, I was in the same working group with the Senior Vice President of MOL from whom I could learn a lot. I would recommend this course to any executive leader who is humble enough to open up and has the willingness to look inside and understand what his weaknesses and areas of development are.

SEED is one of the best things that happened to me during the last several years.
It gave me new vision and the energy to try to become a better leader than currently I am.

SEED’s Business Leadership Program was a very good executive educational program for me. What I gained from SEED and what it means for me is how to set aspirational goals, and how to build a team to achieve these goals.