Brands should step up!

From purpose to brand activism at Magyar Telekom

In this episode of the SEED Executive Insights – Podcast Series, László Aczél (SEED Faculty
Member) talked to Béla Szabó, Brandcomms Director of Magyar Telekom.

Béla talked about the concepts and practices of CSR and purpose, while highlighted the
essence of brand activism approach that they established at Magyar Telekom.

Brands have growing influence not only as a key differentiator in business operation, but
also as a problem solving entities. Béla shared his belief, that companies and leaders with
a deeper understanding of people and culture could have more positive impact on business
and society.