Steering in new direction
Introduction of the B.A.S.E.
strategic change framework
The world is changing at an unprecedented pace, and so must businesses.
However, the strategic renewal of a company – be it a substantial transformation,
continuous incremental innovation or strategic redirection – is not easy. Failure
rates are high, and for success, we clearly need much more than good strategic
ideas and a brilliant leader (although it helps a lot if we have one!). The complexity
of strategic change makes it essential to address these situations in a systematic way.
The purpose of this paper is to offer executives a practical framework for the
design and execution of value creating strategies.