Sarolta Gál
Chief Strategist, DDB
Executive Coach
Sarolta has been working in various fields of marketing for more than 30 years. She started her career as a marketer at Kraft Foods (now Mondelez) where, as a marketing director, managed a broad portfolio of brands and led the whole marketing operation of the company. As a member of the board of directors she gained valuable insights into how marketing effectiveness contributes to overall business performance early in her career.
As a marketing professional, she found herself more excited about and engaged with the process of strategic thinking and planning than about implementation. This led to founding her own consulting business with a profile of marketing and brand strategy consulting for multinational companies in various sectors.
Since 2008 she has been working in marketing communications as a Strategy Director at Y&R and currently at DDB. She is fascinated by the evolution of the understanding of customer choice dynamics and brand growth in general and the role creativity plays in those.
Outside work, she’s a passinote whale watcher. She’s been involved in researching the behaviour of whales for more than two decades. In recent years she’s been volunteering at Mingan Island Cetacean Research, an organization focusing on migration studies and identification of blue whales.