LEADING CHANGE

Leading through continuous change and uncertainty is probably the biggest challenge of leaders today. We help you  improve on the most important skills  you must master as a change leader.

ABOUT THE PROGRAM

OVERVIEW

2×2 days on-site in Budapest

Spring: 8-9 May 2025 and 12-13 June 2025

Fall: 9-10 October 2025 and 27-28 November 2025

Price: EUR 3000

PROGRAM OBJECTIVE

Leading through continuous change and uncertainty is probably the biggest challenge of leaders today:

  • a transformation is not even finished when the next one starts,
  • a long list of projects and change initiatives are running simultaneously,
  • people had enough of the amount of change happening,
  • the need for being ready for “anything that might happen” is stronger than ever.

For whom: If you are a middle to senior level leader and these situations are familiar to you, then this program is probably for you! We will take a deep dive into these challenges and prepare you with  SEED’s practical, “DO-HOW focused” approach.

Faculty members

Dr. László Eszes

CEO,
Academic Director

György Leitner

Head of Advanced Leadership Development,
Faculty

Previous guest speakers

Tibor Rékasi

Magyar Telekom

Chief Executive Officer

Csaba Poroszlai

Egis Pharmaceuticals

Chief Executive Officer

Ádám Katona

E.ON Hungary

Deputy Chief Executive Officer

Tibor Szpisják

Hewlett Packard Enterprise

Managing Director

Krisztián Makkai

EssilorLuxottica Retail (Ofotért, Grand Vision)

Managing Director CEE and Balkans

Katalin Magyar

Trans Lex Work

Managing Director

 

PROGRAM INTRODUCTION

MAIN TOPICS

Our objective is to improve your self-awareness, your tool-box and your skills as a change leader covering these 5 topics:

YOU and change

  • How do you relate to change as a leader? Are you tired of the speed of change, do you want things to change, or are you ready to change yourself as well? 
  • How can you become a self-aware, authentic change leader?

PEOPLE and change

  • The must-know’s from behavior science about the human being and change
  • The “MUSICA” principles of engaging people with change

The I-PACE change PROCESS

  • INITIATE – with the right team and a strong CHANGE STORY
  • PLAN & ACT – with execution and communication
  • CHECK – progress and the response of people
  • EVALUATE – with honest retrospectives

AGILITY

  • Becoming future-ready with business- and organizational agility
  • Doing agile right

TYPICAL CHANGE SITUATIONS

  • AGILE Transformation
  • POST M&A integration
  • Changing the “WAY WE WORK”
  • CULTURAL transformation and change
  • Introducing NEW MANAGEMENT SYSTEMS (ERP, CRM, Collaboration System, etc.)

We help you  improve on the most important skills  you must master as a change leader, including strategic thinking, inspiring communication, adaptive decision making and listening to the voice of the organization.

 

PROGRAM STRUCTURE

The program is a combination of intensive team days (“Camps”) and individual coaching & mentoring sessions with the Program Instructors. During the Camps, you will work in small teams of maximum 6 leaders, each small team supported by one of the Program Instructors.

We will spend most of the Camp times focusing on your specific change leadership situations, and the coaching & mentoring sessions add to that by deepening your self-awareness as a change leader.

PRE COURSE

Individual interview with the Program Instructors to get to know your change leadership situation and your objectives with the Program.

CAMP 1

(Two days) 

  • YOU and CHANGE: How do you relate to external change?  How are you with changing your own beliefs, attitudes, and behaviors? How are you improving your self-awareness as a leader?
  • PEOPLE and CHANGE: all you must know from BEHAVIOR SCIENCE to understand people’s attitude to change and what techniques you can use as a leader to support them in change situations.
  • THE I-PACE CHANGE PROCESS: The tools, techniques and skills along the phases of Initiate, Plan, Act, Check, Evaluate

CAMP 2

(Two days) 

  • AGILITY: how to increase your organization’s CHANGE READINESS? What is the difference between organizational agility and the agile organizational structure? How to prepare your organization’s capabilities to be prepared for “anything” that comes your way? How to do agile right?
  • CHANGE SITUATIONS: a deep dive into specific change situations from Agile Transformation to Introducing New Management Systems

DURING AND AFTER THE COURSE

You have 2 individual mentoring sessions with the Program Instructors to discuss your specific change situation and challenges and support your self-awareness as a change leader.

ABOUT THE FACULTY

Dr. László Eszes

CEO,
Academic Director

László is considered to be one of the leading experts on CHANGE LEADERSHIP in Central-Eastern Europe. He holds an MBA from the University of Bradford (UK), a Doctorate in Operations Research, and has more than 20 years executive management experience in Hungary and Switzerland in several industries. He led and supported many change and transformation programs including post merger integrations, strategic-, organizational-, and cultural transformations. László is the Academic Director of SEED, and change leadership advisor to company owners, CEO’s, and executive teams .

György Leitner

Head of Advanced Leadership Development,
Faculty

György is an American MBA qualified economist with decades of healthcare leadership experience. He led GlaxoSmithKline’s Hungarian subsidiary for twenty years, gaining experience in the different lifecycles of the business from building to transforming the company. He also managed a major company culture change at GSK’s Polish subsidiary. GSK was awarded as Best Employer for three times during his period. He switched sectors in 2015, transitioning to healthcare services. As the Managing Director of Affidea Hungary, he led the company through a major business and operational model change. 

 

MORE THAN 2000 EXECUTIVES HAVE TAKEN PART IN THE JOURNEY!
LEARN FROM THEM!

Tamás Kocsis

Managing Director

Cherrisk

Participant - Leading Change Program 2024
Fall

Fruzsina
Szentkuti

HR Manager

BASF

Participant - Leading Change Program 2024
Fall

Zsolt
Hermann

Head of HSE Hungary

MOL Hungary

For me, it was absolutely inspirational. Just getting to know all the other people, many of us going through the same challenges, was both relieving and motivating. It was inspiring to see that we’re all facing similar issues, using similar tools to navigate them, and that we share a common experience in overcoming them. I feel genuinely relieved and excited to return to the office and start applying everything we’ve learned over the past four days.

Great conversations, good structure, useful content, and valuable preparation for both existing and upcoming corporate situations.

My key motivation is that at BASF, as a chemical company, experimenting is in our DNA. But we also believe in continuous change and self-improvement — that’s part of our values too. I saw this as a great opportunity to reflect on how I show up in change leadership. Who am I as a leader in this process? I also wanted a comprehensive overview of change management. I was very happy to meet colleagues from other companies and learn from their experiences and practices.

Relevant, strong content with a good balance between plenary sessions and breakout team discussions.

For me, the Leading Change program was extremely inspiring. Talking about change with leaders from different business units and companies was very fruitful, I learned a lot. We had three guest speakers from different sectors, and for me the biggest takeaway from their presentations was their honesty. The way they spoke openly about their change journeys, their mistakes and failures, and how they reacted, corrected, and learned from them, that was truly impactful.