Live interactive courses
Live, interactive sessions with our world-class faculty and peers.
SEED-Corvinus Executive Courses
Senior Executive Programs
FOR EXPERIENCED LEADERS AND EXECUTIVES
Senior Executive Programs — featured by the SEED-Corvinus Executive Courses ™ — offer an exclusive, live learning experience for senior executives providing new practical tools and a unique opportunity to discuss, share ideas and challenges, learn from the faculty’s rich experiences and other executives.
The programs are highly interactive with the usual 1:5 faculty-participant ratio, consist of 2 full-day sessions and an individual, flexible follow-up consultation.
Cutting-edge topics
Get an access to the latest insights, practical toolset of leadership and management.
Individual consulting
1:1 consulting during the in-between weeks or after the last session.
E-certificate
Build your resume with
the e-certificate from SEED and Corvinus University.
SENIOR EXECUTIVE PROGRAMS IN OUR PORTFOLIO
7 Significant Mistakes Leaders Usually Make | Exploring the Principles of High-Performing Leadership
with György Leitner, Dr. György Beck and Gábor Bojár
György Leitner
SEED Faculty Member
–
Corvinus Alumnus
Dr. György Beck
SEED Faculty Member
Gábor Bojár
Guest Speaker
Program Objective
“Show me a person who has never made a mistake and I’ll show you someone who has never achieved much.” (Joan Collins)
As business leaders, we often fall into the trap of underestimating the effect of change for individuals and the organization, we many times try to be nice rather than fair to people, thus tolerating low performers too long.
We have also learnt that micromanagement paralyses the organization, and how much we tend to underestimate the role of middle managers. And the list of such frequent mistakes can be longer and longer.
During the course we are discussing these areas with the help of exciting stories of worldwide businesses and reputable leaders.
What’s more, we’ll not be afraid to come out with our own mistakes we made during our business careers.
Don’t forget: you make mistakes, mistakes don’t make you.
Target Group
- SVP / Senior Director levels and above
- CEO, ”CXO” (CMO, CFO, CIO, etc.), Management Board Members, Partners, Principals
Main Topics
- Strategizing vs. disciplined implementation
- Underestimating the effect of change on people and the organization
- Top-down directive leadership vs. empowering the organization
- Being nice vs. being fair – tolerating non-performers
- Myopia to early signs
- Misunderstanding the role of HR
- Underestimating the role of middle managers
Program Structure
The topics will be discussed in a group of 8-10 senior executives, preferably from different companies. (We make sure to avoid situations where participants representing direct competitors would be part of the same group.)
- Short plenary presentations
- Plenary discussions including discussion of exciting personal and real world stories in critical focus areas of today’s leaders
- Small group discussions (two small groups of 4-5): discussion of the participants’ own situations and challenges, sharing ideas and alternative solutions.
The program consists of 2 full-day sessions, each day between 9:00-16:30 with coffee break and lunch break. One hour additional follow-up consultation is included for each participant free of charge.
Outcomes
Following successful completion of the program, participants will:
- Be more ready to get outside their comfort zone to take educated risk and accept that making mistakes inevitably come with innovation, change and simply doing things
- Learn from exciting real world stories in critical focus areas of today’s leaders
- Be more aware of the leadership skills and tools they need to reach high performance and to better engage their team
Faculty
György Leitner | SEED Faculty Member
György is an American MBA qualified economist with decades of healthcare leadership experience. He was leading the Hungarian subsidiary of GlaxoSmithKline for two decades as Managing Director and later as Vice President. The company was awarded as Best Employer for three times during his period.
He switched sectors in 2015, transitioning to healthcare services, taking the CEO position at Affidea Hungary, a subsidiary of the pan-European private healthcare provider. He navigated the company through a major business transformation. In 2021 he was awarded with the CEO of the Year Award in Hungary.
Dr. György Beck | SEED Faculty Member
György holds a PhD in Mathematics, was a founding partner and later the CEO of the Hungarian branch of the Digital Equipment Corporation. As he progressed in his career, he became the director of the Central & East Europe division of Compaq, CEO of Hewlett-Packard and Vodafone, Hungary. Under his leadership, Vodafone Hungary has been awarded international prizes for Innovation, Business Ethics and Social Responsibility, while he was awarded Best Manager, Most Inspirational Leader and Role Model of the year in Hungary.
Guest Speaker
Gábor Bojár | Graphisoft
Gábor is a Hungarian entrepreneur and founder of Graphisoft, an AEC (architecture, engineering, and construction) CAD company. With a degree in physics, obtained at the Eötvös Loránd University in 1973, founded his own software development firm in 1982. Over the 40 years, Graphisoft grew rapidly and by today became the top software vendor of the sector globally. The company’s leading product, ArchiCAD® is used by hundreds of thousands of architects all over the world.
In 2007, Gábor founded the Aquincum Institute of Technology. He was distinguished by numerous national and international awards for scientific and business excellence, including Széchenyi Prize (1997), Order of Merit (2002) and Ernst & Young’s Entrepreneur of the Year in 2006 and has been invited as a speaker for several prestigious events including the Davos World Economic Forum.
Location
The on-site program will take place in Budapest, Hungary.
The place of the event will be communicated following a successful application.
Price
1500 EUR
[ Special discount for SEED and Corvinus Alumni – 1250 EUR ]
The price includes 2 full-day sessions and 1 consulting session with the Faculty. The price does not include VAT.
Strategic Innovation | How to Lead Your Business for Sustainable Strategic Renewal
with Dr. László Eszes, György Leitner and Krisztián Kurtisz
Dr. László Eszes
SEED Faculty Member
György Leitner
SEED Faculty Member
–
Corvinus Alumnus
Krisztián Kurtisz
Guest Speaker
Program Objective
The objective of the course to prepare participants for the use of the Strategic Innovation Framework to lead their businesses for sustainable renewal.
We illustrate the use of our methodology with concrete examples and provide templates, thinking frameworks, and techniques for the participants to apply it for their own business.
As part of the program, we offer individual mentoring as well to support the practical application.
Target Group
- Senior Executives
- Business Leaders
- Transformation Leaders
Main Topics
- Successful and not so successful strategies and transformations
- The unquestionable need to prepare our business for sustainable strategic innovation
- The Strategic Innovation Framework (SIF)
- From “Situation Analysis” to defining “Our View of the Future”
- How to manage our Insights?
- Defining Direction (Purpose, Aspiration, Differentiation, Operation, Change)
- How to establish and manage a disciplined Business Innovation Portfolio process: Ideate – Explore – Scale
Program Structure
The topics will be discussed in a group of 8-10 senior executives, preferably from different companies. (We make sure to avoid situations where participants representing direct competitors would be part of the same group.)
- Short plenary presentations
- Plenary discussions including discussion of real-life strategy & innovation cases
- Small group discussions (two small groups of 4-5): discussion of the participants’ own situations and challenges, sharing ideas and alternative solutions
The program consists of 2 full-days, each day between 9:00-16:30 with coffee break and lunch break. The program will take place on-site (with hybrid possibility, i.e. online participation for those who can not attend in person).
One hour additional follow-up consultation is included for each participant free of charge between the two days or after Day 2.
Outcomes
The participants will have a solid framework and methodology that enables them to
- define their organization’s strategic direction
- introduce their strategic innovation process
- apply tools and techniques that maximize their chance for successful strategic renewal
Faculty
Dr. László Eszes | SEED Faculty Member
László is an internationally recognized expert in change leadership with over 30 years of experience. He led major transformation programs in various general and strategic leadership positions at JTI and T-Systems in Hungary and Switzerland. He is also Managing Partner of “Level9”, the international change management boutique consultancy, and advisor to numerous CEO’s and corporate leadership teams in Europe. László holds an MBA from the University of Bradford (UK) and a Doctoral Degree in Operations Research.
György Leitner | SEED Faculty Member
György is an American MBA qualified economist with decades of healthcare leadership experience. He was leading the Hungarian subsidiary of GlaxoSmithKline for two decades as Managing Director and later as Vice President. The company was awarded as Best Employer for three times during his period.
He switched sectors in 2015, transitioning to healthcare services, taking the CEO position at Affidea Hungary, a subsidiary of the pan-European private healthcare provider. He navigated the company through a major business transformation. In 2021 he was awarded with the CEO of the Year Award in Hungary.
Guest Speaker
Krisztián Kurtisz | Chief Retail & Digital Officer International Markets at UNIQA Insurance Group
Krisztián started his career in the field of motor insurance claims, later he headed the strategic technologies department and became Managing Director of Groupama Insurance Company Zrt. From 2008 to 2010 he worked in Russia, initially as Executive Vice President of Renaissance Insurance Group, and in 2009 he founded and built Sravnikupi.ru, an online motor insurance comparison portal and brokerage company. After 2010 he headed the non-life insurance division of UNIQA Biztosító and in 2016 he became the CEO of the company.
In September 2018, he launched the next generation online insurance platform CHERRISK as founding CEO. Under his leadership, UNIQA Biztosító has become a trendsetter and a pioneer in innovation and insurtech and received numerious prestigious awards.
As CEO of UNIQA Biztosító, he continuously improved the company’s competitiveness and strengthened its market position. As a leader, he pays particular attention to the new and emerging needs of consumers in the market and believes in the importance of research and development and innovative solutions.
From September 2021, Krisztián serves as the Chief Retail & Digital Officer International Markets at UNIQA Insurance Group, in Vienna.
Location
The on-site program will take place in Budapest, Hungary.
The place of the event will be communicated following a successful application.
Price
1500 EUR
[ Special discount for SEED and Corvinus Alumni – 1250 EUR ]
The price includes 2 full-day sessions and 1 consulting session with the Faculty. The price does not include VAT.
Going Green | How to Create and Manage a Net Zero Brand
with László Aczél and Éva Halász
László Aczél
SEED Faculty Member
Éva Halász
Guest Speaker
–
Corvinus Alumna
Program Objective
Branding has never been as important as nowadays: brands are no longer just about standing out and being relevant by communicating customer benefits.
Regulators and society at large demand companies to declare their purpose highlighting
how they contribute to a sustainable society.
Also, according to the latest McKinsey survey (2021) on ESG, 70% of employees, particularly millenials and GenZ demand purposeful work and
ESG-driven companies perform better and are more resilient. So a strong net-zero brand with a distinct purpose reaches well
beyond the realms of marketing: it is not just about boosting sales and attracting and retaining customers, but
fostering internal culture, aiding strategy formation and implementation and also, helping to comply with regulations.
However, unfortunately, for 85% of companies being more sustainable means coming up with fluffy marketing statements (McKinsey, 2021) and is more like a box ticking exercise resulting in lost opportunites to create a strong, resilient business with a strong brand purpose that serves as a cornerstone of a solid ESG strategy.
They key objective of the program is to learn and apply in practice
the latest thinking and techniques of building a purpose-driven net-zero brand strategy,
and
how to implement this thinking and culture within the organization and align brand with operations.
Target Group
This course is particularly useful
for strategy, marketing, communications and HR professionals,
and recommended to
every senior executive who works for a company that faces a challenge to make its business more sustainable, or create a strong ESG platform.
It is also valuable
for operations leaders and CEOs.
Main Topics
- Brand basics and aligning 3Bs – Brand, Business and Behaviours
- Evolvement of brand building – from product to purpose
- Linking purpose to ESG – fundamentals
- The BrandWheel Framework to design the external and internal brand elements
- Using the SCORE framework to check the net zero brand strategy – embed net-zero brand into culture and the „way we do things”
- Working with The 5Ps to implement the purpose and strategy.
- Do your portfolio and products reflect your purpose?
- People and culture: are you aligning your recruiting and people decisions?
- Processes and systems: are you embedding purpose into your processes and how?
- Performance metrics: how will you measure success?
- Positions and engagement. What is your external position? How are you communicating this towards stakeholders, customers and regulatory
Program Structure
The program is highly interactive that require active participation. We will use lots of inspiring examples, case studies and participate in discussions and structured exercises.
The program consists of 2 full-day sessions, each day between 9:00-16:30 with coffee break and lunch break. One hour additional follow-up consultation is included for each participant free of charge.
Outcomes
The participants will have a solid toolkit under their belt that enables them
- to effectively guide their organization and their agencies
- to co-create a net-zero brand spearheading their organization toward a more sustainable business model.
Faculty
László Aczél | SEED Faculty Member
Born in Beijing and raised in London, László is a seasoned communications professional. He started his career as an intern at Young & Rubicam advertising and quickly climbed the account ranks to become Client Services Director and in 2007 the CEO of Y&R Budapest and subsequently the Group. He also held the position of Chairman of the Association of Communications Agencies in Hungary for almost a decade. He was responsible for leading 120 people in five companies including a CRM agency, a brand intelligence firm and a service design entity.
After spending 23 years at Y&R he stepped down from this role. In 2019 founded Superfuture Consulting and started advising large, blue chip companies on brand, marketing and communication strategies. He is still active in this field and works with a crew of European creative and strategic talent. He has been faculty at SEED since 2019.
Guest Speaker
Éva Halász | Marketing and Management Consultant/Adjunct Professor
Éva has spent 20 years in the marketing and branding industry living and working in four different countries and having done various projects in 12 countries. She worked amongst others for Booz Allen/Hamilton London, Y&R Geneva, Landor London, STMC London, Brash London/ Dubai and DDB Budapest. Her extensive list of Clients range from Vodafone, Telekom, Pfizer, UPC Direct, Nokia, Motorola, Isobar, Microsoft US and Hungary and the Hungarian Tourism Agency.
Éva is adjunct professor at Cambridge Judge Business School, Imperial College, München Business School, WTU, CEU and Corvinus with 15 years experience of teaching and was voted top teacher in 2020 at CEU by the students.
Location
The on-site program will take place in Budapest, Hungary.
The place of the event will be communicated following a successful application.
Price
1500 EUR
[ Special discount for SEED and Corvinus Alumni – 1250 EUR ]
The price includes 2 full-day sessions and 1 consulting session with the Faculty. The price does not include VAT.
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SEED School For Executive Education and Development
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