Live online courses
3-half days live, interactive sessions with our world-class faculty and peers.
Online
Business Workshops
FOR AMBITIOUS MANAGERS AND LEADERS
Immersive, live online learning experience for managers and leaders featuring the latest insights and cutting-edge topics with an immediate business application.
The programs are highly interactive, consist of 3 half-day sessions and an individual, flexible follow-up consultation.
Online Business Workshops
Cutting-edge topics
Get an access to the latest insights, practical toolset of leadership and management.
Individual consulting
1:1 consulting during the in-between weeks or after the last session.
E-certificate
Build your resume with e-certificate from SEED Executive School.
Our Workshops
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28 APR 2021
Remote Leadership • Bernadett Tátrai, Ildikó Kaslik
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10 MAY 2021
How to Open Doors For Your Next Promotion • Judit Zolnay, Dániel Somlai
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19 MAY 2021
Building Profitable Client Relationships • László Aczél, Éva Halász
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20 MAY 2021
”Never Waste a Good Crisis!” – Preparing for The New Normal After Covid • Mike Birch, Sandy Vaci
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25 MAY 2021
The SustainABLE Leader • Tamás Bernáth, Beáta Barkóczi
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4 JUN 2021
The Intrapreneur • Beáta Barkóczi, Tamás Bernáth
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23 SEP 2021
How to Maximize Your People’s Potential • Sandy Vaci, Dániel Somlai
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1 OCT 2021
Managing Change and Agility • László Eszes, Róbert Huszár
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21 OCT 2021
Mastering Decision Making • Sandy Vaci, Frigyes Endersz, Krisztián Komándi, Barnabás Szászi
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30 NOV 2021
Cross-Cultural Management in the 21st century • Sandy Vaci, Rudolf Vogl
Remote Leadership | Engaging and Motivating Your Team for Sustainable Success
from 28 April with Bernadett Tátrai and Ildikó Kaslik
Program Objective
- Ever felt that you ran out of ideas how to engage and motivate your remote team? Or how to increase your team’s performance and enable close connections? If your answer for any of the above questions is positive, than you are more than welcome to this training program.
- It has been one year into pandemic and since we are leading our teams remotely. Both managers and staff are tired, sometimes in fatigue and disillusioned about this way of collaboration.
In this program, we look into the keys of sustainable success in maintaining personal relationships and engaged teams remotely in the long-term home-office-operation.
Target Group
This program is recommended for
mid-management and above.
More relevant for managers with 4-5+ subordinates.
Main Topics
How is it different?
- Understanding the specifics of leading remote vs. personal (in terms of motivation, control, effectiveness, empathy, and how it impacts different positions)
- How home office has changed our lives during pandemic and how the future will look like (hybrid solutions, post-pandemic strategies, the “new normal”)
- What are the challenges that you and other participants face in remote leadership and defining your learning objectives
- Mapping your team based on the proximity between you (leader) and them
- How situational leadership helps you during these times
Your personal presence in managing people in home office set-up
- Finding the most effective channels, ways of communication in online space
- Practicing the detection of emotions through the camera, microphone
- How EQ, empathy and vulnerability help you as a leader? Using EQ test to identify your strengths and development points
- How to improve your skills in paying attention to others as well as maintaining theirs
- Trying tools, apps for efficient online management that give fresh perspective
- Defining personal commitments to improve online presence and leadership
- Tips & tricks for efficient online meetings
Program Structure
The program is a self-reflection journey focusing on increasing awareness. Methods include small group and couple teamwork, self-reflection, group exercises, peer-to-peer support, group coaching and trainer presentation.
The program consists of 3 half-day sessions, each day between 9:30-12:30. There will be homework exercise between the sessions. One hour additional follow-up consultation included for each participant free of charge.
Outcomes
Following successful completion of the program, participants will:
- be more aware of the leadership skills and tools they need to engage teams in the course of remote leadership
- likely be able to lead more meaningful and personal 1-on-1 meetings
- be able to lead more engaging team meetings
- have an actionable plan to improve their remote leadership.
Instructors
Bernadett Tátrai | SEED Faculty Member
Bernadett is the Chairman of the Board and CEO at Fundamenta since January 2017. She has demonstrated history of working in the financial services industry, with a wide ranging experience in Management, Mergers and Acquisitions, Change Management, Retail Business, Private Banking and Business Strategy. On the path of her career she always puts a great emphasis on work-life balance, including a strong focus on the well-being of employees. She is also a committed supporter of several CSR initiatives.
Ildikó Kaslik | SEED Coach
Ildikó is a regional reporting manager in the insurance world by occupation, business coach by heart. With multiple years of experience both as a leader and a coach, she is specialized in personal efficiency, stress management and developing systems that will guide you through your journey of personal and professional development. She is a business coach, economist and stress management trainer. Proud coffee addict and mental health enthusiast with a warm, witty and very focused style.
Dates
• 1st session: 9:30-12:30, Wednesday, 28 April 2021
• 2nd session: 9:30-12:30, Wednesday, 5 May 2021
• 3rd session: 9:30-12:30, Wednesday, 12 May 2021
Price
750 EUR • (Special discount for SEED Alumni – 640 EUR)
The price includes 3 half-day sessions and 1 consulting session with the Instructor. The price does not include VAT.
How to Open Doors For Your Next Promotion | Make Your Personal Brand Visible to Executive Leadership
from 10 May with Judit Zolnay and Dániel Somlai
Program Objective
Learn how to make your personal brand more visible to your executive leadership team to enable your next promotion. A strong and visible personal brand is also crucial if you want to secure the necessary but scarce resources for your organisation’s development.
You drive your personal brand with your behaviour as your brand is what they say about you when you leave the room.
In this course you will
- define your own authentic personal brand,
- build your own visibility strategy for your career path,
- learn different tactics and you will tailor them in order you find your authentic way to increase visibility within the company,
- learn how your behaviour impacts your brand, so you can change your behaviour to match with your desired brand,
- define actions to improve the culture and brand of your entire organisation unit.
Target Group
Team leaders, managers, talents and project managers in large organisations
- Managers and talents who are seeking/expecting a promotion in the coming 2 years
- Those wishing to increase their visbility or strenghening their authentic selves
- Those wishing to change their line of business
- Managers that have a pioneer profile compared to the ruling corporate culture: female leaders / hire from outside the industry
Main Topics
1. Authentic self and leadership brand
- Personal branding within a corporatation.
- What are your core values? – Discover them, with the help of peer participants.
- What do you want to be known for? – Define your brand message.
- What are the behaviours that convey your brand message?
2. Visibility
- Who is your target group? – that is where you need visibility.
- Tactics of increasing visibility within the compay and towards executive leaders.
- Find your authentic way of making yourself heard and seen (you can avoid constant bragging if that is not yours style).
- In „group coaching” work on selected participants’ own challenges to solve common visibility issues.
- Create your own action list for increasing your visibility.
3. Your organisational unit’s culture and brand
- Elements of organisational culture (vision, values, practices, people, narrative etc.). Microcultures within the corporate culture.
- How does your behaviour impact the culture in the organisation?
- Describe your unit’s organisational culture – e.g. along Edgar Schein’s model.
- Define your action list/commitments to change your behaviour and thereby improve your unit’s culture and brand.
Program Structure
The program is a self-reflection journey focusing on increasing self-awareness and designing step-by-step every participant’s own personal brand and the action plan to implement it. Methods include small group and couple team work, self-reflection, group exercises, peer-to-peer support and trainer presentation.
The program consists of 3 half-day sessions, each day between 13:30-16:30. There will be homework exercise between the sessions. One hour additional follow-up consultation included for each participant free of charge.
Outcomes
Following successful completion of the program, participants will:
- have defined their personal brand and will have insights about the impressions they make on others,
- know how to increase their visibility along their own strategy (less barriers in their mind and clear action points to start experimenting),
- have an actionable plan to improve the culture and brand of their organisation unit.
Instructors
Judit Zolnay | SEED Faculty Member
Judit is the CEO of both MetLife Hungary and Bulgaria since July 2018. She is member of the Board of AmCham in Hungary. She holds a bachelor’s degree in law and political sciences and holds an MBA degree. She’s member of Women’s Leader Club of Hungarian Business Leaders Forum. She’s mentoring young talents. Committed to innovation and talent management topics. In 2016, Forbes compiled the “50 most influential Hungarian women” list and Judit finished in 8th place.
Dániel Somlai | SEED Coach
Dániel is a coach, trainer, and management consultant with 15 years of experience. He worked at Deloitte and PwC as a management consultant in Hungary and in the Netherlands. He is a business coach certified (ACC) by the International Coach Federation. He has assisted as a coach in the personal growth of both leaders and talents in multinational corporations, start-ups, and small and medium enterprises.
Dates
• 1st session: 13:30-16:30, Monday, 10 May 2021
• 2nd session: 13:30-16:30, Monday, 17 May 2021
• 3rd session: 13:30-16:30, Monday, 31 May 2021
Price
750 EUR • (Special discount for SEED Alumni – 640 EUR)
The price includes 3 half-day sessions and 1 consulting session with the Instructor. The price does not include VAT.
Building Profitable Client Relationships | Driving Value with a Purposeful Brand and a Connected Journey
from 19 May with László Aczél and Éva Halász
Program Objective
Brand Growth traditionally has been the driver of profitability and a necessity for quarter by quarter success. Thinking around growth has been linked to driving usage by increasing frequency of purchase along with coming up with differentiating positionings that capture the imagination of customers in a variety of tailored channels.
The radical change in consumption habits as well as the increasing mistrust in brands has led to a paradigm shift: one that focuses on building penetration and embedding various brand signals in customers minds to facilitate growth. Also moving away simply from dialogue, enhancing the experiential side of the brand has come to a forefront in an omnichannel environment. And all this linked by a uniting and relevant purpose that is in tune with what the brand offers.
This practical, interactive course provides a hands on guide to building brands in distressed markets and changing environments as well as building lasting relationships with customers via a tailor-made case study that provides as a backdrop for practicing the modules in “real life”.
Target Group
- Executives and Leaders in senior marketing and communications positions with constant decision-making demands and pressure for quarter by quarter growth
- Functional experts in digital marketing, brand management, market research, customer service, strategic planning, innovation and product development or internal human management roles: where deep understanding of the human thinking process is an advantage
- Startup leaders with a strong focus on building marketing processes within their organisations
Main Topics
- Coming up with your “daring goal” – translating the business strategy to marketing strategy
- Driving brand growth – penetration vs frequency, building brand salience
- Purpose driven communication – building purpose vs vision and mission, power of purposeful brands
- Building value propositions internally and externally – identifying stakeholders and defining propositions, defining “fertile ground” for your brands
- Customer journey and experience design – building the customer journey for key stakeholder personas, defining key story, how to connect your brand with experiences and channels
- Communicating your ideas effectively in the “omnichannel” – getting creative, delivering the brief
Program Structure
The program is highly interactive that require active participation. Besides individual participation we also focus on team work, group excercises, invited guests, role plays, presentations – all built around an exciting and tailor-made case study.
The program consists of 3 half-day sessions, each day between 9:30-12:30. There will be individual and team exercises in between the sessions. One hour additional follow-up consultation included for each participant free of charge.
Outcomes
After the course, participants will get
- a good understanding of what it takes to manage growth successfully with their brands,
- handle change in customer values and perceptions effectively,
- develop engagement and experience successfully,
- develop the adaptability and agility of their organizations to rapid changes.
They will receive a theoretical introduction and – on the SEED digital platform – access to a toolset they will be able to use for their current and future marketing initiatives.
Instructor
László Aczél | SEED Faculty Member
László is a seasoned marketing and communications professional. He started his career as an intern at Young & Rubicam advertising. In 2007 he was appointed CEO of Y&R Budapest and subsequently the Group and was responsible for the prosperity of five companies including a digital / CRM agency Wunderman, a brand intelligence / consulting firm Brand Asset Consulting and a service design and UX entity Labstore. He spent 23 years at Y&R and was a lead agency partner for local and international Clients, among others Opel, Telenor, Danone, Erste Bank and MOL Group.
He founded Superfuture in 2018, a marketing and branding consultancy driven by customer understanding, marketing strategy and innovation.
Guest Speaker
Éva Halász | Marketing and Management Consultant/Adjunct Professor
Éva has spent 20 years in the marketing and branding industry living and working in four different countries and having done various projects in 12 countries. She worked amongst others for Booz Allen/Hamilton London, Y&R Geneva, Landor London, STMC London, Brash London/ Dubai and DDB Budapest. Her extensive list of Clients range from Vodafone, Telekom, Pfizer, UPC Direct, Nokia, Motorola, Isobar, Microsoft US and Hungary and the Hungarian Tourism Agency.
Éva is adjunct professor at Cambridge Judge Business School, Imperial College, München Business School, WTU, CEU and Corvinus with 15 years experience of teaching and was voted top teacher in 2020 at CEU by the students.
Dates
• 1st session: 9:30-12:30, Wednesday, 19 May 2021
• 2nd session: 9:30-12:30, Wednesday, 26 May 2021
• 3rd session: 9:30-12:30, Wednesday, 2 June 2021
Price
750 EUR • (Special discount for SEED Alumni – 640 EUR)
The price includes 3 half-day sessions and 1 consulting session with the Instructor. The price does not include VAT.
”Never Waste a Good Crisis!” | Preparing for The NEW NORMAL After Covid
from 20 May with Mike Birch and Sandy Vaci
Program Objective
Teach participants the most efficient ways of crisis management and preparing for post-Covid times with winning strategies – to take advantage of crisis created opportunities.
Provide a comprehensive overview of Covid related issues which might normally go unseen by most managers.
Target Group
- Decision makers and decision implementers who need to prepare for the post-Covid environment
- Broad spectrum: from individual contributors to C-level executives
Main Topics
Day 1 – General Overview
- Stages of a crisis, efficient crisis management techniques
- From “survival” to “winning big”: what are the appropriate strategies at each step?
- Test your skills: case study exercises from around the world to benefit from crises
Day 2 – Business Implications
- Primary and secondary business impacts of Covid – market, regulatory, peripheral effects
- Getting ready internally – crisis proofing your business (logistics, financial, operational, strategic)
- The complex “Big Picture”: Covid plus climate change, industry digitisation, government deficits
Day 3 – Consumer implications
- “7 billion individual Covid crises” – what does it mean, how to prepare for it?
- Your tools: Big Data / Small Data, Predictive Modeling and Behavioural Analytics
- The unexpected Covid-led evolution of electronic consumer interfaces and what it means for you
Program Structure
The program is highly interactive and requires participants to bring their own examples and learnings to serve as actual cases to practice on. The learning structure will allow participants to work on their own strategic issues without revealing confidential information to other participants.
The program consists of 3 half-day sessions, each day between 9:30-12:30. One hour additional follow-up consultation included for each participant free of charge.
Outcomes
Learn to handle any new crisis, learn how to take advantage of the opportunities they provide, understand how to fully leverage the opportunities presented by Covid-19.
Develop competitive advantage by building a 360 understanding of Covid related issues and opportunities, instead of focusing on survival and/or the most obvious post-Covid tactics only.
Instructors
Mike Birch | SEED Faculty Member
Mike graduated from Lincoln College, Oxford University with a Master degree in Modern Languages. He is a Fellow of ICAEW, which has over 150000 members. He has been an auditor and investigating accountant for acquisitions and fraud for 42 years spending 23 years in CEE based in Budapest. He opened 3 offices, in Dubai (1976), Istanbul (1984) and Budapest (1990). Major clients included Shell, South African Breweries, and the National Bank of Hungary, K&H Bank. For 10 years he led the Technical Accounting Consulting group in PwC CEE, responsible for reviewing IFRS financial statements in 17 countries.
After retiring from PwC he supported the Hungarian State Audit Office in standards implementation. He was the Chairman of British Chambers of Commerce in Turkey and Hungary. He was awarded the OBE, by Queen Elizabeth II.
Sandy Vaci | SEED Faculty Member
Sandy is a Canadian senior executive with 40 years experience from North America, Europe and Asia. He started his career at P&G Canada and ’retired’ from active work as CEO of Austria at The Royal Bank of Scotland and Chairman of the Board at the Credit Bank of Moscow. He remains active mentoring young executives, supporting start-ups and serving on various boards. He is the author of 4 business books and has been lecturing at Maastricht School of Management, IBD Business School, CEU and SEED. He is Founding Partner of CodeBreakers™, a company dedicated to bringing the latest cognitive applications to businesses worldwide.
Dates
• 1st session: 9:30-12:30, Thursday, 20 May 2021
• 2nd session: 9:30-12:30, Thursday, 27 May 2021
• 3rd session: 9:30-12:30, Thursday, 3 June 2021
Price
750 EUR • (Special discount for SEED Alumni – 640 EUR)
The price includes 3 half-day sessions and 1 consulting session with the Instructor. The price does not include VAT.
The SustainABLE Leader | Act on Purpose – Turning Concepts into Actions
from 25 May with Tamás Bernáth and Beáta Barkóczi
Program Objective
The program is based on the realization that while sustainability is often talked about even in a corporate setting, usually the discussion remains on a very high level. The goal is to connect high-level goals and actions with the everyday reality of corporate middle management and lead to realizations that practical solutions are within reach.
The program aims to make a difference between industry-specific, usually large-scale solutions, mostly best left to global top management and specialized experts, and generally applicable, cross-industry, mid- or small-scale solutions that can be realized in the framework of business-as-usual corporate life.
The program differentiates between key goals under the umbrella notion of sustainability and aims to introduce the development of the concept. It is important to enable participants to choose the emphasis of their commitments towards sustainability based on a sophisticated understanding.
Target Group
This program is recommended for
corporate middle management leaders
who want to
- understand the growing business case for sustainable solutions and
- integrate the right set of sustainability actions into their operation to support sustainable growth and create competitive advantage for the company on long term.
Main Topics
- Social and environmental challenges, UN Sustainable Development Goals and seven systems transformation
- EU New Green Deal, local feasibility studies
- Environmental, social and governance (ESG) performance
- Corporate sustainability efforts: SustainAbility surveys, case-studies, Sustainability indexes, triple bottom line
- Circular economy and leadership
- Case studies of successful Central & Eastern European corporate sustainability efforts
- Guest speaker(s) with CEE experience in sustainable business practices
- Environmental impact assessement
- Assess real ecological footprint and create your sustainable agenda
- Encourage change
Program Structure
The program is highly interactive that require active participation. Attendees aquire deeper knowledge on practical solutions through case studies and real-life examples, guest speaker(s) presentations and experimental learning through individual and team excercises.
The program consists of 3 half-day sessions, each day between 13:30-16:30. One hour additional follow-up consultation included for each participant free of charge.
Outcomes
Following successful completion of the program, participants will be able to:
- Deepen knowledge on worldwide, EUs and local social and environmental initiatives, measurements and system tranformations
- Understand environmental impact assessment
- Diffentiate between real and ’PR’ actions in respect of sustainability
- Understand sustainable business strategies, competitive advantage created by sustainability efforts, how they improve motivation, team efficiency, ROI and enhance company’s success on the long-term
- Ariculate own agenda with clear direction and actionable plans
- Empower your team to act for their better future
- Encourage positive behavioural shifts within the organisation
Instructors
Tamás Bernáth | SEED Faculty Member
Tamás Bernáth is a seasoned professional in banking and consulting, with the additional benefit of starting his career as a trainer for several years after graduation. Recently, he has been Chairman and CEO of Appeninn Holding. Before that, he worked for finance corporates such as MFB Hungarian Development Bank, OTP, Erste and BNP Paribas and for consulting companies such as McKinsey, Scale and PwC.
Beáta Barkóczi | SEED Coach
Beáta is an organisational and leadership development professional with a demonstrated history of working in the management consulting industry. She is an Executive Coach (ICF PCC), an economist (MBA), fellow to ACCA and associate member of the Association of Corporate Treasurers.
Over the last 17 years, Beáta was finance leader for one of the top 100 companies listed on the London Stock Exchange, she has been working with over hundred entrepreneurs as Regional Director of Education of a worldwide operating networking organisation and run coaching sessions for executives and teams of multinational, small and middle sized organisations in various industries (consulting, energy, farming, finance, FMCG, health care and real estate) as an entrepreneur.
Dates
• 1st session: 13:30-16:30, Tuesday, 25 May 2021
• 2nd session: 13:30-16:30, Tuesday, 1 June 2021
• 3rd session: 13:30-16:30, Tuesday, 8 June 2021
Price
750 EUR • (Special discount for SEED Alumni – 640 EUR)
The price includes 3 half-day sessions and 1 consulting session with the Instructor. The price does not include VAT.
The INTRAPRENEUR | “Freedom To Succeed in the Corporate World”
from 4 June with Beáta Barkóczi and Tamás Bernáth
Program Objective
The program is based on the realization that although companies are aware that innovation is key for long term sustainability, they still do not recognise the best promoters of that change are the highly creative intrapreneurs.
Successful intrapreneurs rise to the top (often to executive level) with a deep understanding of the business from all levels. While delivering results they also foster the growth of other talented intrapreneurs and integrate more new ideas for the good of the entire company.
This program is designed to introduce the key elements of the intrapreneurial skillset, essentials to build and implement strategy to reach that vision, recognize and solve important problems and build supporting network. The goal is to connect high-level goals with practical solutions that are within reach.
Target Group
This program is recommended for
dynamic mid-level corporate leaders
who are committed to innovation, excited by complex challenges, experienced in leading cross-functional collaboration, have a track record of successful projects and want to do more.
They have a vision on enhancing the company’s long term growth through new processes, services or products and they are willing to create solutions through cross-functional collaboration.
Main Topics
- The Intrapreneur (entreprenerial freedom, access to company resources, impact)
- Vision that correlates with the leadership point of view
- Personal brand, Exposure management and building positive relationships
- Focus on what is Essential
- Create impactful pitches and reach agreements instead of expectations management
- Introduction to goal oriented creative problem solving techniques (Design Thinking and other techniques)
Program Structure
The program is highly interactive that requires active participation. Attendees aquire deeper knowledge through self-reflection on professional experiences and future plans, experimental learning through individual and team excercises, role plays and thought-provoking presentations.
The program consists of 3 half-day sessions, each day between 9:30-12:30. One hour additional follow-up consultation included for each participant free of charge.
Outcomes
Following successful completion of the program, participants will be able to:
- Become more authentic in their field by understanding the value they represent
- Articulate their vision and implement a strategy toward it
- Raise their game and demonstrate strong ROI
- Define current exposure and actions to build supporting network
- Use freedom and creativity to build highly motivated and efficient collaborations
- Elevate their ’out of the box’ thinking and solve complex issues
Instructors
Beáta Barkóczi | SEED Coach
Beáta is an organisational and leadership development professional with a demonstrated history of working in the management consulting industry. She is an Executive Coach (ICF PCC), an economist (MBA), fellow to ACCA and associate member of the Association of Corporate Treasurers.
Over the last 17 years, Beáta was finance leader for one of the top 100 companies listed on the London Stock Exchange, she has been working with over hundred entrepreneurs as Regional Director of Education of a worldwide operating networking organisation and run coaching sessions for executives and teams of multinational, small and middle sized organisations in various industries (consulting, energy, farming, finance, FMCG, health care and real estate) as an entrepreneur.
Tamás Bernáth | SEED Faculty Member
Tamás Bernáth is a seasoned professional in banking and consulting, with the additional benefit of starting his career as a trainer for several years after graduation. Recently, he has been Chairman and CEO of Appeninn Holding. Before that, he worked for finance corporates such as MFB Hungarian Development Bank, OTP, Erste and BNP Paribas and for consulting companies such as McKinsey, Scale and PwC.
Dates
• 1st session: 9:30-12:30, Friday, 4 June 2021
• 2nd session: 9:30-12:30, Friday, 11 June 2021
• 3rd session: 9:30-12:30, Friday, 18 June 2021
Price
750 EUR • (Special discount for SEED Alumni – 640 EUR)
The price includes 3 half-day sessions and 1 consulting session with the Instructor. The price does not include VAT.
How to Maximize Your People’s Potential | With the Right Mix of Coaching and Mentoring
from 23 September with Sandy Vaci and Dániel Somlai
Program Objective
Understand how to choose the right tool (mentoring vs. coaching) to maximize employee engagement.
Learn the most practical applications of these approaches and fit them to each individual circumstance. It is in our veins to offer advice unsolicited or when someone approaches us with a dilemma. However this is often counterproductive.
In this course you will understand in what situations to use directing, advicing, mentoring, coaching leadership styles. You will learn how to lead discussions with your team members that best suits their development, how to develop new-joiners and even people outside your direct team. Finally, you will also learn how to build a valuable mentoring relationship with your senior mentor.
To note, coaching and mentoring is also touched upon in other SEED courses. However, in this workshop we will deep dive in the practice of these topics.
Target Group
- Team leaders, managers with people responsibilities
- Those wishing to improve the efficiency of their own mentoring, as mentees
- “Technical Leaders” and Project Managers wanting to improve people skills
Main Topics
1. Setting the scene
- Skill-will matrix – depending on your team member’s motivation and skills, chose the most efficient leadership style.
- In any given situation reflect on the situation itself and the other parties’ needs, chose your approach accordingly: Directing – recommending – opinion – feedback – summary – question – silence.
- Decide when to use coaching vs mentoring, how to decide, how to handle push back (if the other party does not want it). e.g. you coach when you need a mindset change – only the person itself can affect that, mentoring does not help.
- Contracting: ask, discuss and agree with the other party on your contribution
- Practice active listening: summarising, paraphrasing
2. Coaching
- Question techniques
- Action planning – support the other person in turning his/her solution into tangible actions
- The GROW model, solution focus model and other resources for further development
- Coaching vs. being coached
- Practice coaching
- Create action plan for your role as coaching style leader
3. Mentoring
- Mentor-mentee relationship (partnering, contracting, senior- more junior). Benefits for mentor: visibility, brand of developing manager, reach and network, fun
- The what: create plan, give feedback, encourage
- The how: relationship focus, in person (online or offline), inviting the mentee in your life (to solve the issue that you don’t have sufficient time)
- Mentoring vs being a mentee
- Mentoring in the workplace vs. outside mentoring, pros and cons
- Create action plan for your mentoring roles
Program Structure
The program is a self-reflection journey focusing on increasing awareness, practicing newly acquired skills and learning from the experience of the trainers. Methods include small group and couple team work, self-reflection, group exercises, peer-to-peer support and trainer presentation. Allow for in depth understanding, practicing and skills building in coaching and mentoring.
The program consists of 3 half-day sessions, each day between 9:30-12:30. There will be homework exercise between the sessions. One hour additional follow-up consultation included for each participant free of charge.
Outcomes
Following successful completion of the program, participants will:
- know which leadership style to apply in different situations in order to maximize their colleagues’ potential and engagement
- have improved coaching skills in order to foster personal growth in their environment
- be prepared to organise mentoring relationships (both as mentor and mentee) that are mutually value-adding
Instructors
Sandy Vaci | SEED Faculty Member
Sandy is a Canadian senior executive with 40 years experience from North America, Europe and Asia. He started his career at P&G Canada and ’retired’ from active work as CEO of Austria at The Royal Bank of Scotland and Chairman of the Board at the Credit Bank of Moscow. He remains active mentoring young executives, supporting start-ups and serving on various boards. He is the author of 4 business books and has been lecturing at Maastricht School of Management, IBD Business School, CEU and SEED. He is Founding Partner of CodeBreakers™, a company dedicated to bringing the latest cognitive applications to businesses worldwide.
Dániel Somlai | SEED Coach
Dániel is a coach, trainer, and management consultant with 15 years of experience. He worked at Deloitte and PwC as a management consultant in Hungary and in the Netherlands. He is a business coach certified (ACC) by the International Coach Federation. He has assisted as a coach in the personal growth of both leaders and talents in multinational corporations, start-ups, and small and medium enterprises.
Dates
• 1st session: 9:30-12:30, Thursday, 23 September 2021
• 2nd session: 9:30-12:30, Thursday, 30 September 2021
• 3rd session: 9:30-12:30, Thursday, 7 October 2021
Price
750 EUR • (Special discount for SEED Alumni – 640 EUR)
The price includes 3 half-day sessions and 1 consulting session with the Instructor. The price does not include VAT.
Managing Change and Agility | With a New Generation of Leadership Tools
from 1 October with László Eszes and Róbert Huszár
Program Objective
- As change is accelerating and uncertainty is increasing, leading change and agility is becoming one of the most critical competitive capabilities of leaders and companies. At the same time, our understanding of organizational change has been deepened by new results of science and increasing amount of evidence. A new wave of leadership tools and approaches have been developed overwriting old myths and models about change.
- The objective of the course is to introduce the latest, modern approaches and tools of Change Leadership in a practical way. The participants will get a good understanding of what it takes to implement change effectively and to develop the adaptability and agility of their organizations. They will receive an introduction and – on a digital platform – access to a state-of-the-art, practical toolset they will be able to use for their current and future change initiatives.
Target Group
Leaders and managers who are leading or planning to lead in the near future change initiatives (transformation programs, projects with significant change impact, cultural / behavioural change initiatives, etc).
Main Topics
- The nature of change in organizations – the three aspects of change: ’Changing Direction’, ’Making Change Happen’ and ’Living Change’
- The critical role of the leader and the 5 principles of Change Leadership.
- Structural and behavioural change
- Applying an adaptive process to change
- Change Leaders’ Toolbox – master your tools and know which one to use when.
Program Structure
We will run the program online, in a highly interactive way that requires active participation. The program is constructed as a combination of: short plenary presentations, reflection and application to own situations of participants, intensive discussions in small teams, putting into practice what we learned, individual consulting with the Instructor.
Main Structure:
1. Pre course introductions – getting to know the individual change leadership situations of participants through a short, written questionnaire and individual introductory calls (1-2 weeks before Session 1)
2. 3 ONLINE GROUP SESSIONS, half day each
3. One-Two weeks between the Group Sessions: individual tasks to put into practice what we learned.
4. Between Group Sessions or after the last session: opportunity for individual consulting with the Instructor.
Outcomes
Following successful completion of the program, participants will be able to understand change situations, select and apply the most effective leadership approaches and tools for them, including:
- analysis of the current situation of the organization
- formulating and sharing the purpose and vision of the change
- setting up an adaptive process to manage the implementation of the change
- monitoring response to change, measuring and monitoring progress, sharing results
- applying an involving process, empowering co-creation teams.
Instructors
dr. László Eszes | SEED Faculty Member
László is an internationally recognized expert in change leadership with over 30 years of experience. He led major transformation programs in various general and strategic leadership positions at JTI and T-Systems in Hungary and Switzerland. He is also Managing Partner of “Level9”, the international change management boutique consultancy, and advisor to numerous CEO’s and corporate leadership teams in Europe. László holds an MBA from the University of Bradford (UK) and a Doctoral Degree in Operations Research.
Róbert Huszár | SEED Faculty Member
Robert is an experienced and highly skilled leader with a wealth of experience gained in senior management positions in both retail and wholesale banking, combined with financial expertise gained at multinational companies.
He is an economist by education and has an MBA from Manchester Business School in the UK. Robert served as Head of Consumer Banking Department, Deputy CEO, responsible for Branch Sales, and Deputy CEO, responsible for Corporate Banking at Raiffeisen Bank. After 16 years spent at Raiffeisen Bank, he became the Head of Corporate & Institutional Banking Division of K&H Bank. Today, he acts as management consultant and is involved with FinTech start-ups.
Dates
• 1st session: 9:30-12:30, Friday, 1 October 2021
• 2nd session: 9:30-12:30, Friday, 15 October 2021
• 3rd session: 9:30-12:30, Friday, 29 October 2021
Price
750 EUR • (Special discount for SEED Alumni – 640 EUR)
The price includes 3 half-day sessions and 1 consulting session with the Instructor. The price does not include VAT.
Mastering Decision Making | With the First Behavioural Business Toolkit
from 21 October with Sandy Vaci, Frigyes Endersz, Krisztián Komándi and Barnabás Szászi
Program Objective
Mastering Decision Making II –
Updated version of last year’s successful event, with a new section on ‘Nudge’
- Behavioural Economics introduced the human element into economic forecasting. It takes into account how humans interpret information, filtering everything through their own cognitive biases (perceptions and habits). It is all the rage today – think of the global bestsellers ”Nudge” or ”Thinking Fast and Slow”.
- Behavioural Business takes this underlying approach (use of cognitive biases) one step further. Recent research (Prof. O. Sibony) unveiled that a fixed set of cognitive biases exists, systematically distorting business decisions in most companies. Understanding them we can filter their effects out, vastly improving internal decision making processes. As a global first, SEED is offering participants to learn and use the technique outlined by Prof. Sibony in his latest bestseller, made practical by SEED faculty based on advance discussions with the author.
Target Group
- Executives and Leaders in positions with constant decision-making demands
- Functional experts in customer interaction, new development or internal human management roles: strategic planning, product development, communication, pricing, project management, market research, competitive intelligence, HR and other areas where deep understanding of the human thinking process is an advantage
- Select people who might be able to judge in what parts of the organization this new area of knowledge might add the most value and, hence, might be most useful to be taught and deployed
Main Topics
- From Behavioural Economics to Behavioural Business. 3 levels of cognitive biases we are coded with: Physiological, Psychological, Environmental (Cultural)
- Taking advantage of these biases in everyday life and in business. Asymmetric decision making and people influencing models. Managing conflicting biases.
- Further business use of biases: Higher Quality Strategic Decision Making process, Improved Conflict Management; Focused Product Development; More Efficient Target Segment Selection; Stronger Results through Asymmetric Communication and Negotiation Tactics
- Deep dive: improving strategic decision making – avoiding 9 common traps driven by 25 cognitive biases – how to filter them out and embed a new business approach
- Deep dive: improving your strategic pricing – positioning and communicating price points to maximize both unit sales and profit per unit (guest speaker)
- Deep dive: using ”nudge” techniques for influencing and business efficiency improvements – the latest examples, best uses (guest speaker)
Program Structure
This is a highly interactive online program. The program consists of 3 half-day sessions, each day between 9:30-12:30. One hour additional follow-up consultation included for each participant free of charge.
Main Structure:
1. Overview of topic / sub-topic – what does it mean?
2. Video and other visual illustration of how the effect appears in real life
3. Structured explanation of what happened and why
4. Gathering similar examples from participants (small teams)
5. Discussion of how to apply learnings to each individual case (small teams)
6. Benefits planning: what results should we expect and why?
Outcomes
Following successful completion of the program, participants will be able to:
- Understand the most common cognitive biases and how they affect their own actions
- Use this understanding to improve their decision making approach – both individually and in group settings
- Actively use the 3 coding types to improve product design, pricing, communication
- Understand customer reaction drivers and use this for better targeting and influencing
- Be able to read competitive moves, what they mean and how to counter them
- Improve cooperation and trust with colleagues through better understanding of human reactions
- Avoid falling into the trap of being either self manipulated or manipulated by others – being ”conscious” all the time
- Behave responsibly and avoid manipulating others with the new techniques learned – have a strong sense of ethics about use of these advanced influencing techniques
- Have a practical ”tool-kit” that can be used as an ongoing aid in all of the above
- Understand how to create and use ”nudge” techniques for effective influencing
- Improve strategic decision making processes (50% improvement possible)
Instructor
Sandy Vaci | SEED Faculty Member
Sandy is a Canadian senior executive with 40 years experience from North America, Europe and Asia. He started his career at P&G Canada and ’retired’ from active work as CEO of Austria at The Royal Bank of Scotland and Chairman of the Board at the Credit Bank of Moscow. He remains active mentoring young executives, supporting start-ups and serving on various boards. He is the author of 4 business books and has been lecturing at Maastricht School of Management, IBD Business School, CEU and SEED. He is Founding Partner of CodeBreakers™, a company dedicated to bringing the latest cognitive applications to businesses worldwide.
Guest Speakers
Frigyes Endersz | CodeBreakers™
(Deep Dive: Strategic Price Positioning)
Frigyes is Director of Strategy at E.ON, with 20 years management experience. He is the former Strategy Director of T-Systems Hungary and Group Strategy Director of the Magyar Telekom Group. He launched and managed “Flip”, MT’s first significant new brand, and led its integration into MT’s overall corporate strategic approach. Frigyes is also Founding Member of CodeBreakers™.
Krisztián Komándi | Frontìra Strategic Design
(Deep Dive: From Nudge to ‘NUDGE PLUS’ in Business)
Krisztian’s background includes work at the Behavioural Insights Team in Manchester, one of the top ”nudge” consultancies in the world. He is Editor of ‘Heti Nudge’ (‘Weekly Nudge’), the electronic newsletter updating behavioral science news from around the world. He is also consulting at ‘Frontìra Strategic Design’ and lectures at Széchenyi István College.
Barnabás Szászi, PhD | ELTE Decision Lab
(Deep Dive: From Nudge to ‘NUDGE PLUS’ in Business)
Barnabás is Head of the Behavioural Insights team at ELTE Decision Lab, collaborating with leading behavioural scientists from Harvard, Cambridge and Princeton. He worked as a Fulbright Scholar at Columbia University and is an internationally quoted author (e.g. by Richard Thaler) on ‘nudge’ and other cognitive techniques. He also consults and is co-editor of ‘Heti Nudge’.
Dates
• 1st session: 9:30-12:30, Thursday, 21 October 2021
• 2nd session: 9:30-12:30, Thursday, 28 October 2021
• 3rd session: 9:30-12:30, Thursday, 4 November 2021
Price
750 EUR • (Special discount for SEED Alumni – 640 EUR)
The price includes 3 half-day sessions and 1 consulting session with the Instructor. The price does not include VAT.
Cross-Cultural Management in the 21st century | Communicating, managing and building teams across cultures
from 30 November with Sandy Vaci and Rudolf Vogl
Program Objective
- Do you know how to sell your ideas to your American boss? How to build an efficient team with people from 15 different countries? How to manage your Chinese suppliers and Indian IT workers? Why you should never ask your German business partner for an estimate?
- Do you know how people from other cultures see you and why this is important? Are you aware of the ”cross-cultural hygiene factors” and how to use them in selecting, motivating, leading your people? Can you easily switch between high-context and low-context communication to fit your audience?
- Do you know how you need to handle daily cultural conflicts in today’s interconnected ”global village”?
- In today’s increasingly international, cross border, cross cultural work environment having the answers to the above may make the difference between successful leaders and ”management drop-out”s.
In this workshop we will show you the best existing models for inter-cultural communication and people management. We will also practice how you can use them and review dozens of personal ”case anecdotes” to illustrate every point.
Given the subject matter and the Presenters’ background, you can expect a fun-filled 3 half-days of learnings and practicing!
Target Group
- All managers who have to deal with different cultures, ethnicities, backgrounds as part of their daily work. This includes not only diversity within own company, but among suppliers, partners, customers.
- Leaders involved in cross border cooperations, expansions. Leaders and members of teams established across national borders.
Main Topics
1. Brief overview and introduction
- Place of cultural in the overall hierarchy of biases – known and unknown
- Importance and main uses of cultural imprinting
- Most useful tools for managing cross cultural issues
– E. T. Hall – six perception differences, e.g. time, space, context, activity
– C. Rapaille – cultural archetypes, cultural coding and self perception
– R. D. Lewis – three main communication style differences
– G. Hofstede – six cross cultural management dimensions
– M. Lindstrom – uncovering cultural traps and using them for influence
2. Case studies, case studies, case studies – TEVA, Volkswagen, Nestle, Uniqlo and more
3. List of cross cultural ”hygiene factors” and examples of their uses in…
- Recruiting, talent selection
- Goal setting, individual challenges
- Engaging, motivating
- Feedback, coaching, mentoring
- Recognition, performance management
- Team building, team leadership
4. External influencing – dealing with customers, partners (suppliers, etc.)
- Archetype assessment, cultural coding definition
- Defining and exploiting hidden self image differences
- Cultural segmentation for unobvious biases
- Selling and negotiating in different cultures
- Reinforcing and changing cultural biases – at individual and group levels
5. Internal influencing – dealing with HQ and subsidiaries, bosses / peers / employees
- Understanding how you are seen from other cultures
- Putting your sales pitch in the other person’s cultural context
- Defining the right level of context for your message
- Estimating context needs when dealing with unknown backgrounds
- Using your cultural understanding to create the best message, delivered the perfect way
6. Cross-cultural management in the 21st century – being ”on-line, all the time”, globally
- How the interconnected ”global village” increases the risk of cultural conflicts
- How to create your interaction model, instead of reacting to cultural differences
- How on-line cross cultural management differs from the ”old” models
- Multi-cultural, digital leadership techniques for the 21st century
7. Exercises, exercises, exercises…
Program Structure
This is a highly interactive program that require active participation. Besides individual participation we also focus on team work, group excercises, and learnings from each other’s experience. Selected literature will be referenced for pre- and post- work and further individual development.
The program consists of 3 half-day sessions. One hour additional follow-up consultation included for each participant free of charge to plan their own development plans or address difficult issues in private.
Outcomes
Following successful completion of the program, participants will be able to:
- Understand the components of cultural diversity and how they can be managed / changed
- Be able to take advantage of unique insights derived from cultural understanding
- Learn how to build multi-cultural teams and lead / develop people with different backgrounds
- Develop a comfort level in creating, and working in, an efficient multi-cultural work environment
- Learn to create the best digital, on-line cross cultural leadership style for you
- Learn and practice the general skills needed to manage diversity
Instructor
Sandy Vaci | SEED Faculty Member
Sandy has worked hands-on in 50+ different cultures over his 40 years management career. He is a Canadian senior executive with experience across North America, Europe, Asia and Africa. He worked at P&G Canada, Cadbury International, Citibank Global Consumer Bank and Raiffeisen International. He ’retired’ from active work as CEO of Austria at The Royal Bank of Scotland and Chairman of the Supervisory Board at the Credit Bank of Moscow. He has also worked closely with Clotaire Rapaille, the leading cross-cultural expert in the world. He recently founded CodeBreakers®, a company dedicated to bringing the latest cultural coding and cognitive applications to businesses worldwide.
Guest Speaker
Dr. Rudolf Vogl | International Executive and HR expert
Rudolf has hands-on experience managing and building teams and businesses in 30+ different cultures. He is an international executive and HR expert with more than 35 years experience. His background includes positions as MD / Head of Group HR at Raiffeisen International, HR Director at Eli Lilly & Co. EMEA, Head of HR at Gallagher Plc Europe and Deputy Director at the Austrian Ministry of Finance. Since early 2020 he is Founder CEO of Smartbird, a consultancy focusing on leadership in a fast changing, multi-cultural, digital world.
Dates
• 1st session: 9:30-12:30, Tuesday, 30 November 2021
• 2nd session: 9:30-12:30, Tuesday, 7 December 2021
• 3rd session: 9:30-12:30, Tuesday, 14 December 2021
Price
750 EUR • (Special discount for SEED Alumni – 640 EUR)
The price includes 3 half-day sessions and 1 consulting session with the Instructor. The price does not include VAT.
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