The Innovation Strategist

HOW TO BUILD A HIGH-PERFORMING INNOVATIVE BUSINESS

Building a high-performing, innovative business in today’s fast-paced, dynamic world takes more than just generating ideas — it requires turning those ideas into real results.

ABOUT
THE PROGRAM

OVERVIEW

2×2 days on-site in Budapest

19-20 June 2025 | 28-29 August 2025 | 3 October 2025

Price: EUR 3000

PROGRAM OBJECTIVE

Leaders are expected to spark creativity, empower people, and drive outcomes — all while navigating the tensions between agility and discipline, or autonomy and alignment.

Grounded in SEED’s DO-HOW approach, this program equips participants with the tools, mindsets, and behaviors needed to build and lead innovative organizations — and to scale that innovation into sustainable business success.

KEY FOCUSES:

  • Explore real-world innovation paradoxes through CEE case studies and peer discussions

  • Understand and practice the five creative tensions of the innovation leaders through complex innovation challenge exercises and role-playing

  • Build execution confidence through feedback and stakeholder pitching

  • Create your own innovation strategy

For whom:

For business leaders, team leads, or innovation champions responsible for turning innovation into business results. Whether you’re leading a startup, scaling a business unit, or transforming a legacy organization, this course equips you to turn creative ideas into high-impact, sustainable business outcomes.

Faculty Members

Dr. Anita Csoma

Head of Innovation and Program Design,
Faculty

Zsuzsanna Kun

NIBADA ANALYTICS

Founding Partner

Guest speaker

Dr. László Vastag

Center for Molecular Fingerprinting

Managing Director

Péter Csillag

HUNBAN

President

MAIN TOPICS

THE FIVE CREATIVE TENSIONS OF THE INNOVATION STRATEGIST:

  1. INCLUSIVE: PSYCHOLOGICALLY SAFE BUT TRULY HONEST
    How to create an inclusive environment where people feel safe to speak up — and are expected to speak honestly and give candid feedback?
  2. DESIGN: EXPERIMENTAL BUT HIGHLY DISCIPLINED
    How to encourage bold experimentation without wasting time and resources?
  3. ECOSYSTEM: COLLABORATIVE BUT WITH COMMITTED ACCOUNTABILITY
    How to build a collaborative culture and ecosystem without losing individual ownership and responsibility?
  4. ATTITUDE: TOLERATE FAILURE BUT DEMAND COMPETENCE
    What are the key competencies of a high-performing innovative teams? How to create a culture where smart failure is accepted — but mediocrity is not?
  5. STRATEGY: SUSTAINABLE BUT ACHIEVE TIMELY MILESTONES
    How to lead with long-term vision while demonstrating short-term value?

PROGRAM STRUCTURE

The program is a combination of immersive team days (“Camps”) and 2 individual mentoring sessions. During our camps you will work in small teams of maximum 6 leaders, each small team supported by one of the Program Instructors.

We will spend most of the Camp times focusing on your specific innovation challenge, and the coaching & mentoring sessions add to that by deepening your skills as an inclusive innovation leader.

PRE COURSE

  • Innovation Readiness Questionnaire,
  • Personal Motivation & Goal Setting with Program Mentors

CAMP 1

(Two days) 

  • INCLUSIVE: PSYCHOLOGALLY SAFE BUT TRULY HONEST

What’s the real value of diversity and inclusion for innovation? How do psychological safety and trust differ? How do you build both in your team? How can you ask better questions to spark thinking and engagement? How do you give feedback that’s candid and constructive?        

  • DESIGN: EXPERIMENTAL BUT HIGHLY DISCIPLINED

What is design thinking and how does it boost creativity? Why is “kill criteria” critical — and how do you define it? How do you use the RICE model to prioritize ideas?

  • ECOSYSTEM: COLLABORATIVE BUT WITH COMMITTED ACCOUNTABILITY

What does your innovation ecosystem look like — and how strong is it? What makes a team truly collaborative? How do you clarify decision-making with a RACI chart? How do OKRs align individuals and teams?

CAMP 2

(Two days) 

  • ATTITUDE: TOLERATE FAILURE BUT DEMAND COMPETENCE

What does a human-centered mindset really mean? Which cognitive biases block innovation? How do you reward good failure and prevent bad ones? What are the 3×3 essential team competencies?

  • STRATEGY:SUSTAINABLE BUT ACHIEVE TIMELY MILESTONES

Which phase are you in — Optimize, Mutate, Augment, or Spark — and how do you tailor your strategy accordingly? When do you go for a roofshot vs. a moonshot? How do you keep stakeholders aligned through change? What strategic story are you telling — and does it inspire action?

INNOVATION CRUCIABLE: ROLE PLAYING COMPLEX INNOVATION SCENARIOS
Step into a real innovation challenge — and apply it all.

DURING AND AFTER THE COURSE

Throughout the course, you will engage in hands-on activities, case studies, and collaborative discussions, giving you the tools, strategies, and confidence to lead innovation initiatives. By the end of the course, you will have crafted actionable plans tailored to your own organizational needs, ready to be implemented and sustained. You will gain practical tactics for building an inclusive innovation culture, learn to frame bold goals with clear success criteria to accelerate progress and drive measurable impact, and adopt smarter approaches to innovation that reduce costly missteps.

ABOUT THE FACULTY

Dr. Anita Csoma

Head of Innovation and Program Design,
Faculty

Anita is an innovation and business leader, with more than two decades of experience working in European and North American Energy Companies. She has a wide arrays of leadership experience including designing and building interdisciplinary research and service teams, developing, managing, and implementing portfolio of projects across multiple organizations, and transforming large organizations to support business needs.

Zsuzsanna Kun

NIBADA ANALYTICS

Founding Partner

Zsuzsanna is a strategic business leader committed to innovation. She has extensive expertise in corporate restructuring, digital transformation, and advanced analytics. With leadership experience across various industries, including energy, finance, and higher education, she brings a well-rounded perspective. As a Managing Partner at NIBADA Ltd., she drives measurable business impact by transforming complex data into actionable insights. Her previous leadership roles include being CEO of Moholy-Nagy University of Art and Design, Interim CEO of the Hungarian Innovation Agency, and Head of Strategic Research at MOL Group.

MORE THAN 2000 EXECUTIVES HAVE TAKEN PART IN THE JOURNEY!
LEARN FROM THEM!

Bálint
Hoffer

Vice President, RTR Service Delivery, Global Accounting Operations

Paramount

Karol
Jakubek

Managing Director

ROSSMANN Czech Republic

Martina
Martinić

Sales and Operations Planning Manager for EMEA

Valvoline

Gábor
Heiszmann

CIO

Gedeon Richter

Predrag
Vasic

Member of the Executive Board

OTP Srbija

András
Becsei

Deputy CEO, Retail Division

OTP Bank

SEED Business Leadership Program has been a real eye opener for me in terms of how many leadership tools I can have in my toolkit and how to use them intentionally. It was a great realization how simple things can change the game and lead the organization to an enhanced performance.

"One of the best workshops, which I have ever experienced."

Great venue with a comprehensive leadership principles overview, focusing strongly on a practical side of leadership. I really enjoyed the teamwork during the training and I can strongly recommend the program to those, who would like to move their leadership skills to upper level.

"I am absolutely thrilled with the program."

You start from aspiration and values, continue with building the story around people and, at the end, you tackle with your final goal – how to drive the business. Mentoring and coaching techniques during the program are refreshing and using these techniques after the program suit you with the most useful tool – how to learn continuously and efficiently.

One thing I loved about this course that we were able to meet people – both presenters and participants – who has a waste experience in their industries. I can mention the President of Vodafone, the CEO and founder of WizzAir. Furthermore, I was in the same working group with the Senior Vice President of MOL from whom I could learn a lot. I would recommend this course to any executive leader who is humble enough to open up and has the willingness to look inside and understand what his weaknesses and areas of development are.

SEED is one of the best things that happened to me during the last several years.
It gave me new vision and the energy to try to become a better leader than currently I am.

SEED’s Business Leadership Program was a very good executive educational program for me. What I gained from SEED and what it means for me is how to set aspirational goals, and how to build a team to achieve these goals.