FINANCE FOR EXECUTIVES 

A practical program designed to empower leaders who are not financial specialists with the necessary skills to integrate a financial approach into their work: to understand the financial consequences of their business strategy and make data-driven, well-founded decisions.

ABOUT
THE PROGRAM

OVERVIEW

2×2 days on-site in Budapest

Date: TBA

Price: EUR 3000

PROGRAM OBJECTIVE

Finance for Executives is a practical training program designed to empower leaders who are not financial specialists with the necessary skills to integrate a financial approach into their work: to understand the financial consequences of their business strategy and make data-driven, well-founded decisions.

This course will help participants gain fluency to interpret management reports, evaluate business scenarios, forecast financial performance and communicate confidently with finance professionals.  

By introducing the fundamentals of finance and the interaction between business strategy and finance, this program enables participants to become a more confident, multidimensional leader contributing to value creation and encouraging long-term growth of their companies.

For whom:

  • Senior executives and managers looking to understand the financial implications of their business decisions and get a better understanding of how to contribute to value creation.
  • Marketing, HR, or technical leaders seeking to collaborate more effectively with finance teams and make evidence-based, thoroughly backed proposals.
  • Business unit managers responsible for resource allocation.
  • Leaders who are not financial specialists endeavoring to master the language of finance and understand the diverse financial challenges facing today’s decision-makers

Faculty Members

Dóra Jánosi

Faculty

MAIN TOPICS

 1. Introduction of key financial statements

2. Analysis and Interpretation of data

    • Analyze and evaluate the financial performance of companies
    • Uncover risks hidden within financial data
    • Usefulness and limitations of ratio analysis
    • Real-World Application and Insights
       
      – Analyze the management reports of your own business under expert guidance
      – Comparison of actual performance against budget projections, with consideration for potential adjustments

 
3. Forecasting financial performance

4. The key cash flow concepts. Identify and analyze relevant cash flows

5. Capital budgeting and project valuation

    • The different methods used to evaluate investment and development opportunities
    • Understand and calculate the cost of capital
    • Evaluate investment opportunities
    • Value creation in the decision-making

PROGRAM OBJECTIVES

  • Read financial statements with ease: become comfortable with the income statement, balance sheet and cash-flow report and gain a comprehensive understanding of financial data interpretation.
  • Identify and evaluate risks hidden in the numbers.
  • Acquire an extensive array of financial tools to identify profitable investment- and development opportunities.
  • Collaborate and communicate more effectively with the financial department.
  • Boost the efficiency of the decision-making by securing a solid financial base of strategic moves

 
In other words, strengthen Your Leadership with Financial Expertise!

PROGRAM STRUCTURE

  • The program is practical-focused and highly interactive, providing hands-on experience and real-life business cases
  • Participants will attend plenary sessions led by seasoned faculties with 20+ years’ experience and engage in small group discussions

ABOUT THE FACULTY

Dóra Jánosi

Faculty

Dóra is an experienced financial executive with 20+ years of professional experience. She worked at OTP Bank, where led the Project Finance and Special Transactions Department, managing high-value project financing transactions. Later, she joined Hiventures, one of Central and Eastern Europe’s largest and most active venture capital fund managers and focused on investing in innovative Hungarian businesses with high growth potential. Throughout these years, she gained diverse expertise not only in corporate lending and investments, but also in understanding the operations of large and medium-sized enterprises in depth.

Over the past two decades, Dóra collaborated with businesses across various industries to secure optimal financing and develop strategies for growth and crisis management. Drawing on this extensive experience, she founded Finance Zone, an advisory firm specializing in M&A and other complex financial transactions.

More than 2000 executives have taken part in the journey!
Learn from them!

Bálint
Hoffer

Vice President, RTR Service Delivery, Global Accounting Operations

Paramount

Karol
Jakubek

Managing Director

ROSSMANN Czech Republic

Martina
Martinić

Sales and Operations Planning Manager for EMEA

Valvoline

Gábor
Heiszmann

CIO

Gedeon Richter

Predrag
Vasic

Member of the Executive Board

OTP Srbija

András
Becsei

Deputy CEO, Retail Division

OTP Bank

SEED Business Leadership Program has been a real eye opener for me in terms of how many leadership tools I can have in my toolkit and how to use them intentionally. It was a great realization how simple things can change the game and lead the organization to an enhanced performance.

"One of the best workshops, which I have ever experienced."

Great venue with a comprehensive leadership principles overview, focusing strongly on a practical side of leadership. I really enjoyed the teamwork during the training and I can strongly recommend the program to those, who would like to move their leadership skills to upper level.

"I am absolutely thrilled with the program."

You start from aspiration and values, continue with building the story around people and, at the end, you tackle with your final goal – how to drive the business. Mentoring and coaching techniques during the program are refreshing and using these techniques after the program suit you with the most useful tool – how to learn continuously and efficiently.

One thing I loved about this course that we were able to meet people – both presenters and participants – who has a waste experience in their industries. I can mention the President of Vodafone, the CEO and founder of WizzAir. Furthermore, I was in the same working group with the Senior Vice President of MOL from whom I could learn a lot. I would recommend this course to any executive leader who is humble enough to open up and has the willingness to look inside and understand what his weaknesses and areas of development are.

SEED is one of the best things that happened to me during the last several years.
It gave me new vision and the energy to try to become a better leader than currently I am.

SEED’s Business Leadership Program was a very good executive educational program for me. What I gained from SEED and what it means for me is how to set aspirational goals, and how to build a team to achieve these goals.