Live interactive courses
3-half days live, interactive sessions with our world-class faculty and peers.
Business
Workshops
FOR AMBITIOUS MANAGERS AND LEADERS
Immersive, live learning experience for managers and leaders featuring the latest insights and cutting-edge topics with an immediate business application.
The programs are highly interactive, consist of 3 half-day sessions and an individual, flexible follow-up consultation.
Business Workshops
Cutting-edge topics
Get an access to the latest insights, practical toolset of leadership and management.
Individual consulting
1:1 consulting during the in-between weeks or after the last session.
E-certificate
Build your resume with e-certificate from SEED Executive School.
Our Workshops
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27 MAY 2022
How to Open Doors For Your Next Promotion • Dr. Judit Zolnay, Dániel Somlai
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30 SEP 2022
Managing Change and Agility • Dr. László Eszes, Róbert Huszár
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21 OCT 2022
Cross-Cultural Management in the 21st century • Sandy Vaci, Rudolf Vogl
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18 NOV 2022
How to Maximize Your People’s Potential • Sandy Vaci, Dániel Somlai
How to Open Doors For Your Next Promotion | Make Your Personal Brand Visible to Executive Leadership
from 27 May with Dr. Judit Zolnay and Dániel Somlai
Program Objective
Learn how to make your personal brand more visible to your executive leadership team to enable your next promotion. A strong and visible personal brand is also crucial if you want to secure the necessary but scarce resources for your organisation’s development.
You drive your personal brand with your behaviour as your brand is what they say about you when you leave the room.
In this course you will
- define your own authentic personal brand,
- build your own visibility strategy for your career path,
- learn different tactics and you will tailor them in order you find your authentic way to increase visibility within the company,
- learn how your behaviour impacts your brand, so you can change your behaviour to match with your desired brand,
- define actions to improve the culture and brand of your entire organisation unit.
Target Group
Team leaders, managers, talents and project managers in large organisations
- Managers and talents who are seeking/expecting a promotion in the coming 2 years
- Those wishing to increase their visbility or strenghening their authentic selves
- Those wishing to change their line of business
- Managers that have a pioneer profile compared to the ruling corporate culture: female leaders / hire from outside the industry
Main Topics
1. Authentic self and leadership brand
- Personal branding within a corporatation.
- What are your core values? – Discover them, with the help of peer participants.
- What do you want to be known for? – Define your brand message.
- What are the behaviours that convey your brand message?
2. Visibility
- Who is your target group? – that is where you need visibility.
- Tactics of increasing visibility within the compay and towards executive leaders.
- Find your authentic way of making yourself heard and seen (you can avoid constant bragging if that is not yours style).
- In „group coaching” work on selected participants’ own challenges to solve common visibility issues.
- Create your own action list for increasing your visibility.
3. Your organisational unit’s culture and brand
- Elements of organisational culture (vision, values, practices, people, narrative etc.). Microcultures within the corporate culture.
- How does your behaviour impact the culture in the organisation?
- Describe your unit’s organisational culture – e.g. along Edgar Schein’s model.
- Define your action list/commitments to change your behaviour and thereby improve your unit’s culture and brand.
Program Structure
The program is a self-reflection journey focusing on increasing self-awareness and designing step-by-step every participant’s own personal brand and the action plan to implement it. Methods include small group and couple team work, self-reflection, group exercises, peer-to-peer support and trainer presentation.
The program consists of 3 half-day sessions, each day between 9:00-12:00. There will be homework exercise between the sessions. One hour additional follow-up consultation and an extra on-site networking event are included for each participant free of charge.
The program will take place on-site: 1138 Budapest (HU), Népfürdő utca 22. – Metlife HQ Office
Outcomes
Following successful completion of the program, participants will:
- have defined their personal brand and will have insights about the impressions they make on others,
- know how to increase their visibility along their own strategy (less barriers in their mind and clear action points to start experimenting),
- have an actionable plan to improve the culture and brand of their organisation unit.
Instructors
Dr. Judit Zolnay | SEED Faculty Member
Judit is the CEO of both MetLife Hungary and Bulgaria since July 2018. She is member of the Board of AmCham in Hungary. She holds a bachelor’s degree in law and political sciences and holds an MBA degree. She’s member of the Women’s Leader Club of Hungarian Business Leaders Forum and the Hungarian Manager’s Association. She’s mentoring young talents. Committed to innovation and talent management topics. In 2016 and 2022, Forbes compiled the “50 most influential Hungarian women” list.
Dániel Somlai | SEED Coach
Dániel is a coach, trainer, and management consultant with 15 years of experience. He worked at Deloitte and PwC as a management consultant in Hungary and in the Netherlands. He is a business coach certified (ACC) by the International Coach Federation. He has assisted as a coach in the personal growth of both leaders and talents in multinational corporations, start-ups, and small and medium enterprises.
Location
The on-site program will take place in Budapest, Hungary.
The place of the event will be communicated following a successful application.
Dates
• 1st session: 9:00-12:00, Friday, 27 May 2022
• 2nd session: 9:00-12:00, Friday, 3 June 2022
• 3rd session: 9:00-12:00, Friday, 10 June 2022
Extra Networking: after the closing of the 3 half-day workshop, an extra informal networking event is also part of the program.
Price
750 EUR • (Special discount for SEED Alumni – 640 EUR)
The price includes 3 half-day sessions and 1 consulting session with the Instructor. The price does not include VAT.
Managing Change and Agility | With a New Generation of Leadership Tools
from 30 September with Dr. László Eszes and Róbert Huszár
Program Objective
- As change is accelerating and uncertainty is increasing, leading change and agility is becoming one of the most critical competitive capabilities of leaders and companies. At the same time, our understanding of organizational change has been deepened by new results of science and increasing amount of evidence. A new wave of leadership tools and approaches have been developed overwriting old myths and models about change.
- The objective of the course is to introduce the latest, modern approaches and tools of Change Leadership in a practical way. The participants will get a good understanding of what it takes to implement change effectively and to develop the adaptability and agility of their organizations. They will receive an introduction and – on a digital platform – access to a state-of-the-art, practical toolset they will be able to use for their current and future change initiatives.
Target Group
Leaders and managers who are leading or planning to lead in the near future change initiatives (transformation programs, projects with significant change impact, cultural / behavioural change initiatives, etc).
Main Topics
- The nature of change in organizations – the three aspects of change: ’Changing Direction’, ’Making Change Happen’ and ’Living Change’
- The critical role of the leader and the 5 principles of Change Leadership.
- Structural and behavioural change
- Applying an adaptive process to change
- Change Leaders’ Toolbox – master your tools and know which one to use when.
Program Structure
We will run the program on-site, in a highly interactive way that requires active participation. The program is constructed as a combination of: short plenary presentations, reflection and application to own situations of participants, intensive discussions in small teams, putting into practice what we learned, individual consulting with the Instructor.
Main Structure:
1. Pre-course introductions – getting to know the individual change leadership situations of participants through a short, written questionnaire and individual introductory calls (1-2 weeks before Session 1)
2. 3 SMALL GROUP SESSIONS, half day each
3. One-Two weeks between the Group Sessions: individual tasks to put into practice what we learned.
4. Between Group Sessions or after the last session: opportunity for individual consulting with one the Instructors.
Outcomes
Following successful completion of the program, participants will be able to understand change situations, select and apply the most effective leadership approaches and tools for them, including:
- analysis of the current situation of the organization
- formulating and sharing the purpose and vision of the change
- setting up an adaptive process to manage the implementation of the change
- monitoring response to change, measuring and monitoring progress, sharing results
- applying an involving process, empowering co-creation teams.
Instructors
Dr. László Eszes | SEED Faculty Member
László is an internationally recognized expert in change leadership with over 30 years of experience. He led major transformation programs in various general and strategic leadership positions at JTI and T-Systems in Hungary and Switzerland. He is also Managing Partner of “Level9”, the international change management boutique consultancy, and advisor to numerous CEO’s and corporate leadership teams in Europe. László holds an MBA from the University of Bradford (UK) and a Doctoral Degree in Operations Research.
Róbert Huszár | SEED Faculty Member
Robert is an experienced and highly skilled leader with a wealth of experience gained in senior management positions in both retail and wholesale banking, combined with financial expertise gained at multinational companies.
He is an economist by education and has an MBA from Manchester Business School in the UK. Robert served as Head of Consumer Banking Department, Deputy CEO, responsible for Branch Sales, and Deputy CEO, responsible for Corporate Banking at Raiffeisen Bank. After 16 years spent at Raiffeisen Bank, he became the Head of Corporate & Institutional Banking Division of K&H Bank. Today, he acts as management consultant and is involved with FinTech start-ups.
Location
The on-site program will take place in Budapest, Hungary.
The place of the event will be communicated following a successful application.
Dates
• 1st session: 9:00-13:00, Friday, 30 September 2022
• 2nd session: 9:00-13:00, Friday, 7 October 2022
• 3rd session: 9:00-13:00, Friday, 14 October 2022
Price
750 EUR • (Special discount for SEED Alumni – 640 EUR)
The price includes 3 half-day sessions and 1 consulting session with the Instructor. The price does not include VAT.
Cross-Cultural Management in the 21st century | Communicating, managing and building teams across cultures
from 21 October with Sandy Vaci and Rudolf Vogl
Program Objective
- Do you know how to sell your ideas to your American boss? How to build an efficient team with people from 15 different countries? How to manage your Chinese suppliers and Indian IT workers? Why you should never ask your German business partner for an estimate?
- Do you know how people from other cultures see you and why this is important? Are you aware of the ”cross-cultural hygiene factors” and how to use them in selecting, motivating, leading your people? Can you easily switch between high-context and low-context communication to fit your audience?
- Do you know how you need to handle daily cultural conflicts in today’s interconnected ”global village”?
- In today’s increasingly international, cross border, cross cultural work environment having the answers to the above may make the difference between successful leaders and ”management drop-out”s.
In this workshop we will show you the best existing models for inter-cultural communication and people management. We will also practice how you can use them and review dozens of personal ”case anecdotes” to illustrate every point.
Given the subject matter and the Presenters’ background, you can expect a fun-filled 3 half-days of learnings and practicing!
Target Group
- All managers who have to deal with different cultures, ethnicities, backgrounds as part of their daily work. This includes not only diversity within own company, but among suppliers, partners, customers.
- Leaders involved in cross border cooperations, expansions. Leaders and members of teams established across national borders.
Main Topics
1. Brief overview and introduction
- Place of cultural in the overall hierarchy of biases – known and unknown
- Importance and main uses of cultural imprinting
- Most useful tools for managing cross cultural issues
– E. T. Hall – six perception differences, e.g. time, space, context, activity
– C. Rapaille – cultural archetypes, cultural coding and self perception
– R. D. Lewis – three main communication style differences
– G. Hofstede – six cross cultural management dimensions
– M. Lindstrom – uncovering cultural traps and using them for influence
2. Case studies, case studies, case studies – TEVA, Volkswagen, Nestle, Uniqlo and more
3. List of cross cultural ”hygiene factors” and examples of their uses in…
- Recruiting, talent selection
- Goal setting, individual challenges
- Engaging, motivating
- Feedback, coaching, mentoring
- Recognition, performance management
- Team building, team leadership
4. External influencing – dealing with customers, partners (suppliers, etc.)
- Archetype assessment, cultural coding definition
- Defining and exploiting hidden self image differences
- Cultural segmentation for unobvious biases
- Selling and negotiating in different cultures
- Reinforcing and changing cultural biases – at individual and group levels
5. Internal influencing – dealing with HQ and subsidiaries, bosses / peers / employees
- Understanding how you are seen from other cultures
- Putting your sales pitch in the other person’s cultural context
- Defining the right level of context for your message
- Estimating context needs when dealing with unknown backgrounds
- Using your cultural understanding to create the best message, delivered the perfect way
6. Cross-cultural management in the 21st century – being ”on-line, all the time”, globally
- How the interconnected ”global village” increases the risk of cultural conflicts
- How to create your interaction model, instead of reacting to cultural differences
- How on-line cross cultural management differs from the ”old” models
- Multi-cultural, digital leadership techniques for the 21st century
7. Exercises, exercises, exercises…
Program Structure
This is a highly interactive program that require active participation. Besides individual participation we also focus on team work, group excercises, and learnings from each other’s experience. Selected literature will be referenced for pre- and post- work and further individual development.
The program consists of 3 half-day sessions. One hour additional follow-up consultation included for each participant free of charge to plan their own development plans or address difficult issues in private.
Outcomes
Following successful completion of the program, participants will be able to:
- Understand the components of cultural diversity and how they can be managed / changed
- Be able to take advantage of unique insights derived from cultural understanding
- Learn how to build multi-cultural teams and lead / develop people with different backgrounds
- Develop a comfort level in creating, and working in, an efficient multi-cultural work environment
- Learn to create the best digital, on-line cross cultural leadership style for you
- Learn and practice the general skills needed to manage diversity
Instructor
Sandy Vaci | SEED Faculty Member
Sandy has worked hands-on in 50+ different cultures over his 40 years management career. He is a Canadian senior executive with experience across North America, Europe, Asia and Africa. He worked at P&G Canada, Cadbury International, Citibank Global Consumer Bank and Raiffeisen International. He ’retired’ from active work as CEO of Austria at The Royal Bank of Scotland and Chairman of the Supervisory Board at the Credit Bank of Moscow. He has also worked closely with Clotaire Rapaille, the leading cross-cultural expert in the world. He recently founded CodeBreakers®, a company dedicated to bringing the latest cultural coding and cognitive applications to businesses worldwide.
Guest Speaker
Dr. Rudolf Vogl | International Executive and HR expert
Rudolf has hands-on experience managing and building teams and businesses in 30+ different cultures. He is an international executive and HR expert with more than 35 years experience. His background includes positions as MD / Head of Group HR at Raiffeisen International, HR Director at Eli Lilly & Co. EMEA, Head of HR at Gallagher Plc Europe and Deputy Director at the Austrian Ministry of Finance. Since early 2020 he is Founder CEO of Smartbird, a consultancy focusing on leadership in a fast changing, multi-cultural, digital world.
Dates
• 1st session: 9:00-12:00, Friday, 21 October 2022
• 2nd session: 9:00-12:00, Friday, 28 October 2022
• 3rd session: 9:00-12:00, Friday, 4 November 2022
Price
750 EUR • (Special discount for SEED Alumni – 640 EUR)
The price includes 3 half-day sessions and 1 consulting session with the Instructor. The price does not include VAT.
How to Maximize Your People’s Potential | With the Right Mix of Coaching and Mentoring
from 18 November with Sandy Vaci and Dániel Somlai
Program Objective
Understand how to choose the right tool (mentoring vs. coaching) to maximize employee engagement.
Learn the most practical applications of these approaches and fit them to each individual circumstance. It is in our veins to offer advice unsolicited or when someone approaches us with a dilemma. However this is often counterproductive.
In this course you will understand in what situations to use directing, advicing, mentoring, coaching leadership styles. You will learn how to lead discussions with your team members that best suits their development, how to develop new-joiners and even people outside your direct team. Finally, you will also learn how to build a valuable mentoring relationship with your senior mentor.
To note, coaching and mentoring is also touched upon in other SEED courses. However, in this workshop we will deep dive in the practice of these topics.
Target Group
- Team leaders, managers with people responsibilities
- Those wishing to improve the efficiency of their own mentoring, as mentees
- “Technical Leaders” and Project Managers wanting to improve people skills
Main Topics
1. Setting the scene
- Skill-will matrix – depending on your team member’s motivation and skills, chose the most efficient leadership style.
- In any given situation reflect on the situation itself and the other parties’ needs, chose your approach accordingly: Directing – recommending – opinion – feedback – summary – question – silence.
- Decide when to use coaching vs mentoring, how to decide, how to handle push back (if the other party does not want it). e.g. you coach when you need a mindset change – only the person itself can affect that, mentoring does not help.
- Contracting: ask, discuss and agree with the other party on your contribution
- Practice active listening: summarising, paraphrasing
2. Coaching
- Question techniques
- Action planning – support the other person in turning his/her solution into tangible actions
- The GROW model, solution focus model and other resources for further development
- Coaching vs. being coached
- Practice coaching
- Create action plan for your role as coaching style leader
3. Mentoring
- Mentor-mentee relationship (partnering, contracting, senior- more junior). Benefits for mentor: visibility, brand of developing manager, reach and network, fun
- The what: create plan, give feedback, encourage
- The how: relationship focus, in person (online or offline), inviting the mentee in your life (to solve the issue that you don’t have sufficient time)
- Mentoring vs being a mentee
- Mentoring in the workplace vs. outside mentoring, pros and cons
- Create action plan for your mentoring roles
Program Structure
The program is a self-reflection journey focusing on increasing awareness, practicing newly acquired skills and learning from the experience of the trainers. Methods include small group and couple team work, self-reflection, group exercises, peer-to-peer support and trainer presentation. Allow for in depth understanding, practicing and skills building in coaching and mentoring.
The program consists of 3 half-day sessions, each day between 9:30-12:30. There will be homework exercise between the sessions. One hour additional follow-up consultation included for each participant free of charge.
Outcomes
Following successful completion of the program, participants will:
- know which leadership style to apply in different situations in order to maximize their colleagues’ potential and engagement
- have improved coaching skills in order to foster personal growth in their environment
- be prepared to organise mentoring relationships (both as mentor and mentee) that are mutually value-adding
Instructors
Sandy Vaci | SEED Faculty Member
Sandy is a Canadian senior executive with 40 years experience from North America, Europe and Asia. He started his career at P&G Canada and ’retired’ from active work as CEO of Austria at The Royal Bank of Scotland and Chairman of the Board at the Credit Bank of Moscow. He remains active mentoring young executives, supporting start-ups and serving on various boards. He is the author of 4 business books and has been lecturing at Maastricht School of Management, IBD Business School, CEU and SEED. He is Founding Partner of CodeBreakers™, a company dedicated to bringing the latest cognitive applications to businesses worldwide.
Dániel Somlai | SEED Coach
Dániel is a coach, trainer, and management consultant with 15 years of experience. He worked at Deloitte and PwC as a management consultant in Hungary and in the Netherlands. He is a business coach certified (ACC) by the International Coach Federation. He has assisted as a coach in the personal growth of both leaders and talents in multinational corporations, start-ups, and small and medium enterprises.
Location
The on-site program will take place in Budapest, Hungary.
The place of the event will be communicated following a successful application.
Dates
• 1st session: 9:00-12:00, Friday, 18 November 2022
• 2nd session: 9:00-12:00, Friday, 25 November 2022
• 3rd session: 9:00-12:00, Friday, 2 December 2022
Price
750 EUR • (Special discount for SEED Alumni – 640 EUR)
The price includes 3 half-day sessions and 1 consulting session with the Instructor. The price does not include VAT.
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SEED School For Executive Education and Development
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Postal address:
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Telephone:
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Email:
info@seed-uni.com