Programs designed for leaders who drive change and innovation, offering practical tools and strategic perspectives to shape the future of business in complex environments.

Comprehensive leadership journeys designed for different management levels, offering a broad toolkit, executive mentoring, and real-life application to strengthen overall leadership capability.

A strategic program for senior executives preparing to become 21st century CEOs — focused on transformation, stakeholder alignment, and personal leadership effectiveness.

Designed for experienced leaders managing other managers, this program strengthens strategic thinking, team leadership, and the habits that drive long-term leadership impact.

For first-time people managers, this program builds essential management skills, reinforces confidence, and supports the shift from individual contributor to effective team leader.

An international double degree program by Corvinus University and Maastricht University, supported by SEED — designed for ambitious professionals ready to step into general management through a leadership journey that blends academic excellence with real-world executive insight.

Programs that build essential business capabilities for senior leaders, combining strategic insight with practical skills to support confident, results-driven decision-making.

Participants benefit from the combined support of seasoned executive faculty and dedicated coaches — ensuring both strategic guidance and personal development throughout their journey.

Thought leadership from SEED’s executive community, sharing research, perspectives, and practical reflections on the leadership topics shaping the region.

Explore leadership perspectives from SEED’s faculty — practical reflections, tools, and ideas shaped by real-world executive experience.

Conversations with leaders on what matters most today: covering leadership challenges, personal growth, and the evolving business landscape.

Publications authored by SEED faculty and thought partners, offering deeper dives into leadership, strategy, and transformation.

Evidence-based perspectives on leadership and business in the CEE region — designed to inform decisions and spark meaningful dialogue.

A márkáknak lépniük kell!

A céloktól a márkaaktivizmusig a Magyar Telekomnál

A SEED Executive Insights – Podcast sorozat ezen epizódjában Aczél László (a SEED oktatója) beszélgetett Szabó Bélával, a Magyar Telekom márkakommunikációs igazgatójával.

Béla beszélt a CSR és a vállalati célkitűzések fogalmairól és gyakorlatáról, valamint kiemelte a márkaaktivizmus lényegét, amelyet a Magyar Telekomnál alakítottak ki.

A márkák egyre nagyobb hatással bírnak – nemcsak mint az üzleti működés megkülönböztető tényezői, hanem mint problémamegoldó szereplők is. Béla megosztotta azt a meggyőződését, hogy azok a vállalatok és vezetők, akik mélyebben értik az embereket és a kultúrát, nagyobb pozitív hatást gyakorolhatnak az üzleti életre és a társadalomra egyaránt.

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ABOUT
THE SPEAKERS

BÉLA SZABÓ

László Aczél

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SEED Felsővezetői Program

For experienced leaders whose subordinates are managers, thus they typically have two layers or more below them

SEED Felsővezetői Program

For experienced leaders whose subordinates are managers, thus they typically have two layers or more below them

Executive MBA

Unique program format, focusing on transition to general management level.

SEED Középvezetői Program

For ambitious managers who are already supervisors of smaller teams that are typically one layer.

SEED Felsővezetői Program

For experienced leaders whose subordinates are managers, thus they typically have two layers or more below them

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From purpose to brand activism at Magyar Telekom - with Béla Szabó, hosted by László Aczél.

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