Faculty News | MOL Group introduced its new strategy with Superfuture – led by László Aczél

László Aczél

MOL Group recently announced its updated long-term company strategy (Shape Tomorrow 2030+) to investors and journalists, that is now fully integrated with a new sustainability strategy and complemented with a vision beyond 2030.

Superfuture was responsible for the naming and image of the strategic material, as well as for the appearance of the investor event, the films, the information materials and the website.

According to the Shape Tomorrow 2030+ strategy, MOL Group will accelerate its transformation and sustainability will be become an even greater focus and the Group’s vision is to be a key player in the low carbon circular economy in Central and Eastern Europe.

MOL Group worked with the Superfuture team – László Aczél, Superfuture partner and SEED Faculty member, Éva Halász, former DDB strategic manager, Attila Nyéki, former global creative director of DDB C14 in Barcelona and Catalan graphic designer David Torrents – on the brand strategy and image.

“It was really refreshing to work with such an international, experienced team to renew the strategy. We are already working with Superfuture on positioning the MOL Group brand, so it was natural that we could entrust them with a project of this magnitude.”

– said Rita Molnár-Bencze, Head of Marketing Communications at MOL Group.

Péter Pantl, Communications Director of MOL Group added:

“The 2030+ strategy is extremely important in the life of MOL Group – it sets the company’s priorities for the coming decades. The company’s plans were very well received by the international business press and shareholders. We know that every transformation is a major change, but I am confident that through the Shape Tomorrow 2030+ strategy, MOL Group will move forward on its path which has already begun and will be one of the leading players in the region’s circular economy. ”

Click here to read about the full article (in Hungarian) by Marketing & Média online.

Check out the related news and the strategy for more details (in English) at MOL Group’s company portal.

Next Program with László Aczél

19 May | 26 May | 2 June 2021 – Building Profitable Client Relationships

Brand growth traditionally has been the driver of profitability for quarter by quarter success. But the radical change in consumption habits as well as the increasing mistrust in brands has led to a paradigm shift in marketing communications.

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