An exclusive blog post by Krisztián Kurtisz (CEO of CHERRISK and Chairman of the Board at UNIQA Hungary and Lichtenstein) and László Eszes, our Faculty Member about the last years’ transformation process of the UNIQA insurance company and their unique insurtech brand and approach, CHERRISK by UNIQA.
The article features a true insider’s perspective of this successful transformation from Krisztián’s appointment to CEO of UNIQA Biztosító, his strategic vision, the essence of his thinking through a well-defined “6 transformations” of the insurance industry concept and the role of László, as an advisor and facilitator in this process.
The original post appeared at Insurance20.blog.hu (in English) – the personal blog by Krisztián Kurtisz, dedicated to his management and transformation challenges and his views around the insurance industry and beyond.
Hereby, we share an edited version of this post.
The “6 transformations” concept’s primary point is to put the client in the centre of the transformation. This sounds good, but as we all know, if your structure does not follow your strategy, you have a pretty fair chance to fail. The insurance industry is per definition (even regulation-wise) organized by products, not by client segments.
In 2016, when I took over the CEO role of UNIQA Biztosító, the company and the whole UNIQA Group was in the classical life and non-life split.
That was when I met dr. László Eszes for the first time, and started to work together on the transformation of UNIQA Biztosító.